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The Irish Sport Horse Abroad: The Role Of Public Relations In Promoting An International Brand, Marianne Van Pelt

Theses

This thesis uses a case study approach to explore the role of public relations in promoting an international brand. This thesis attempts to determine whether public relations can contribute significantly to the promotion of an established international brand. This thesis looks at whether the people in the organisation formally responsible for promoting the Irish Sport Horse brand have a stated goal of promoting the brand, a clear intention of promoting the brand through public relations tactics, and whether find these tactics successful. The thesis also looks at the views of opinion makers within the industry to try to verify the …