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How Technology Interacts With Emerging Adulthood Psychosocial Developmental Tasks: An Examination Of Online Self-Presentation And Cell Phone Usage, Samantha Lynn Gray Dec 2014

How Technology Interacts With Emerging Adulthood Psychosocial Developmental Tasks: An Examination Of Online Self-Presentation And Cell Phone Usage, Samantha Lynn Gray

Doctoral Dissertations

This dissertation outlines three distinct, yet interrelated, projects aimed at understanding the role of technology in relation to emerging adulthood developmental tasks: individuation & identity development. The first paper provides a context for understanding the developmental tasks of emerging adulthood, and the role that technology may serve in relation to those developmental tasks. This brief review of the literature on emerging adulthood developmental tasks provides a solid theoretical background and history for the theoretical premises proposed for the respective studies included in this dissertation. The second project is an empirical investigation that seeks to understand how the task of identity …


Advice On Facebook: Channel Effects On The Evaluation Of Advice, Douglas E. Pruim Oct 2014

Advice On Facebook: Channel Effects On The Evaluation Of Advice, Douglas E. Pruim

Open Access Theses

This thesis explores the evaluation of advice given in comments on Facebook status updates. To date, most research on advice has focused on dyadic, face-to-face interactions. The masspersonal channel of Facebook introduces a public into advice exchanges, including not only an audience but multiple advisors. The current study extends advice response theory by examining how advice recipients are affected by perceived consensus and tailoring in advice messages, and by the trait of conformity or the desire to conform to others' opinions. Participants (N = 269) completed questionnaires about past status updates on Facebook in which they disclosed a problem and …


The Kids Are All Right Online: Teen Girls' Experiences With Self-Presentation, Impression Management & Aggression On Facebook, Alison Michelle Hill Oct 2014

The Kids Are All Right Online: Teen Girls' Experiences With Self-Presentation, Impression Management & Aggression On Facebook, Alison Michelle Hill

Dissertations, Theses, and Capstone Projects

Online social network participation is widespread among American adolescents. Prolific creators, consumers and curators of content, they write themselves into being (boyd, 2007) on social network sites like Facebook. Drawing on Erving Goffman's study of symbolic interaction in the form of dramaturgical perspective and The Third Person Effect, this research explores how young women ages 14-17 craft their self-presentations, engage in impression management, and experience aggression and bullying on Facebook. I propose that the majority of this age cohort craft online self-presentations that are consistent with their offline selves, yet they believe that other girls their age use their profiles …


(Mascot) Nation: Examining University Engagement On College Football Teams’ Facebook Pages, Matthew J. Haught Aug 2014

(Mascot) Nation: Examining University Engagement On College Football Teams’ Facebook Pages, Matthew J. Haught

Theses and Dissertations

In the sport of college football, engagement with fans drives revenue for the sports teams and the athletic department; the more fans buy, the more money the school gets. This study examines the ways college football teams use Facebook to engage their publics, and how that engagement builds a sense of community. Specifically, it explores six teams that represent new college football teams, midmajor teams, and state flagship institution teams. Ultimately, it seeks to explain how social media can be a force in establishing and maintaining an online community.


An Examination Of The Relationship Between Adult Attachment Style And Patterns Of Facebook Use And Facebook Behavior, Elizabeth Nailling Jun 2014

An Examination Of The Relationship Between Adult Attachment Style And Patterns Of Facebook Use And Facebook Behavior, Elizabeth Nailling

Honors Theses

Previous research suggests that various personality traits predict how individuals behave and portray themselves through internet-mediated communication and social media. In the current research, I examine the relationship between adult attachment style and the characteristics of Facebook use (e.g., frequency of "friending," "liking," and commenting). A pilot study conducted with Union College undergraduates who completed questionnaires measuring attachment style and Facebook use showed that higher attachment anxiety was associated with higher frequency and intensity of Facebook use as well as higher attention and reassurance-seeking Facebook behaviors, whereas higher attachment avoidance predicted less frequency and intensity of Facebook use as well …


How Can An Outdoor Company’S Public Relations Campaign Be Taken From The Local To National Level?, Devon Swanson Jun 2014

How Can An Outdoor Company’S Public Relations Campaign Be Taken From The Local To National Level?, Devon Swanson

Journalism

The following study researches the most effective way for the outdoor startup company, Summit Outdoor Supply (S.O.S.), to take an already established local public relations campaign to the national level. This study will investigate what factors have helped other campaigns succeed for outdoor companies and what changes should be made to see S.O.S. reach that success. My goal for this project is to educate outdoor companies on how to use the most effective communication channels to reach their target audiences. The data, to support these recommendations, will come from my own experience working with a startup company paired with the …


Social Media Use During The College Transition, Kevin J. Yurasek May 2014

Social Media Use During The College Transition, Kevin J. Yurasek

USF Tampa Graduate Theses and Dissertations

Starting college is an exciting and pivotal time for students. During this time, the student will be faced with challenges of his or her social identity and will need to develop or modify identities based on new social situations. Previous research shows that social media play a role in identity development, but there is little information regarding the extent. Are new college students using Facebook during their transition to communicate their new identity/social group to new peers? Are they using Facebook to maintain nostalgia for previous identities/social groups? This information will be valuable to higher education professionals working with these …


Online Course Management System For Wic Nutrition Education And Study Of Its Effectiveness In Behavioral And Attitude Changes, Ryan A. Amy Mar 2014

Online Course Management System For Wic Nutrition Education And Study Of Its Effectiveness In Behavioral And Attitude Changes, Ryan A. Amy

Theses and Dissertations

Social media has been used in a variety of contexts to connect people of varying backgrounds and as a method of teaching. This thesis collaborated with the Utah County Women, Infants, and Children (WIC) department to develop an online course management system that facilitated research to evaluate the effectiveness of social media on nutrition behavior and attitude changes among WIC clients. We created a toddler themed Facebook page in conjunction with the online nutrition classes and provided the opportunity for clients to use them. Previous social media research used individuals that had agreed to participate in the social media experiment …


Perceptions Of Collegiate And Professional Black Male Athletes Based On The Media, Dionell Mcneal Jan 2014

Perceptions Of Collegiate And Professional Black Male Athletes Based On The Media, Dionell Mcneal

LSU Master's Theses

This study focuses on how media usage can affect one’s perceptions of Black collegiate and professional male athletes. While early research focused solely on traditional media, this study focuses on social media as well. This study investigates the relationships between the amounts of time spent using traditional and social media, and the perceptions of athletes in regards to their physical capability, the likelihood of being criminals, and prevalence of committing violent crimes. To explore relationships, this study utilized a total of 145 White participants. Findings showed a positive relationship existed between social media usage and perceptions of criminal-like characteristics. It …