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Family Ties: A Profile Of Television Family Configurations, 2004–2013, Samantha Ann Wiscombe Dec 2014

Family Ties: A Profile Of Television Family Configurations, 2004–2013, Samantha Ann Wiscombe

Theses and Dissertations

This study provides a content analysis of television families portrayed in family-focused programs aired between 2004 and 2013. The analysis focuses on family configuration type, parent type and marital status, and the frequency and gender of children characters, as well as each program's genre, channel type, and target audience. The study uses cultivation theory as the basis of understanding and aims to anticipate television's potential effects and raise important questions that should be addressed in future studies. Results indicate that the traditional nuclear family configuration held the largest portion of the television family landscape. The study found an increase in …


“One More Drinkin’ Song”: A Longitudinal Content Analysis Of Country Music Lyrics Between The Years 1994 And 2013, Keith Mckay Evans Jul 2014

“One More Drinkin’ Song”: A Longitudinal Content Analysis Of Country Music Lyrics Between The Years 1994 And 2013, Keith Mckay Evans

Theses and Dissertations

The lyrical content of pop music has rarely been studied, particularly for country music. The lyrics of the top 50 country songs for each year between 1994 and 2013 were coded for violent, sexual and substance use-related content. Violence had increased, as had sexual references, substance use, and substance use associated with sexual activity. Of particular note is the frequency of references to alcohol; 21% of the 1,000-song sampling frame contained alcoholic references, and the average for the final five-year period (2009-2013) was 1.01 references per song. This research should serve as a springboard into further studies about the lyrical …


The Status Of Csr In Corporate America: A Content Analysis Of The Organizations With The Top-Performing Csr Programs Within The Fortune 500, Laura C. Thomas Jun 2014

The Status Of Csr In Corporate America: A Content Analysis Of The Organizations With The Top-Performing Csr Programs Within The Fortune 500, Laura C. Thomas

Theses and Dissertations

Corporate social responsibility has become an accepted part of business for organizations of any size. Organizations are not only expected to be profitable and successful, but they are also expected to be responsible global citizens. However, though this has become an accepted part of business, there remain many areas of CSR research that are under researched. This study examined the top 16 CSR programs of organizations headquartered in the United States to better understand what they communicate about their programs, their relationship with both the news media and government entities, which issues they address the most, and where they implement …


America's Heroes And Darlings: The Media Portrayal Of Male And Female Athletes During The 2014 Sochi Games, Matthew K. Curtis May 2014

America's Heroes And Darlings: The Media Portrayal Of Male And Female Athletes During The 2014 Sochi Games, Matthew K. Curtis

Theses and Dissertations

It has been well documented that female athletes receive much less media attention than male athletes, with estimates placing coverage of male athletes at 95% of all sport-related media (Coakley, 1986). While not to that extent, studies focusing on media portrayals of Olympic athletes also confirm that the media dedicates the majority of coverage to male athletes (Duncan, 1990; Duncan & Hasbrook, 1988; Hambrick, Simmons, Greenhalgh, & Greenwell, 2010; Higgs, Weiller, & Martin, 2003; Lee, 1992; Kinnick, 1998; Pfister, 1978). Some evidence suggests that media coverage of female athletes and the recognition of their achievements are slowly increasing (Higgs et …


Media, Publicity, And Fashion: The Michelle Obama Effect A Content Analysis Of News Around The World, Temitope M. Fancy May 2014

Media, Publicity, And Fashion: The Michelle Obama Effect A Content Analysis Of News Around The World, Temitope M. Fancy

Electronic Theses and Dissertations

This study is a content analysis of media content in a 12-month time period in the lives of Jason Wu and Thom Browne, who were the designers of Michelle Obama’s outfit to the second presidential inauguration. In order to discover the increase in awareness and media coverage of these designers due to Michelle Obama’s fashion selection during the second inauguration, which brought about publicity, the researcher compared mentions, tone of stories, and framing of stories concerning these designers 6 months before and after the inauguration. Results indeed gave support to the hypothesis that mentions of these designers increased significantly after …


Twitter Implementation Within Megachurches: An Examination Of The Social Media's Effectiveness, Andrea Thompson Jan 2014

Twitter Implementation Within Megachurches: An Examination Of The Social Media's Effectiveness, Andrea Thompson

Electronic Theses and Dissertations

This study identified what Twitter followers were discussing in reference to the top five megachurches in size. The methods utilized within this study involved an examination of all tweets hashtagging the top five megachurches over a sixteen day timeframe. The first research question was answered by categorizing tweets into predetermined content categories. This study also addressed the second research question by determining if Twitter implementation was beneficial in executing the missions of the top five megachurches. This question was answered by analyzing tweets using a five point Likert scale measuring how reflective each tweet was to the mission statement of …


Personal Electronic Device Use In Face-To-Face Organizational Meetings: How It Is Perceived And The Factors Influencing Perceptions, Kimber Goodwin Jan 2014

Personal Electronic Device Use In Face-To-Face Organizational Meetings: How It Is Perceived And The Factors Influencing Perceptions, Kimber Goodwin

All Graduate Theses, Dissertations, and Other Capstone Projects

The use of personal electronic devices by professionals can both increase efficiency and create distractions. Because of this dichotomy, perceptions of the use of personal electronic devices in meetings may be divided. The purpose of this study is to determine how personal electronic device use in face-to-face organizational meetings is perceived, how perceptions are changing over time, which factor has the greatest influence on perceptions, and how this influential factor shapes and guides perceptions. In order to make these determinations, a two-phase study is conducted. In phase one, a content analysis of comments left in response to articles and blogs …


Art Tweets: A Content Analysis Of Social Media Activity Among Six Top Art Museums In The U.S.A., Patricia Ann Milford-Hoyt Jan 2014

Art Tweets: A Content Analysis Of Social Media Activity Among Six Top Art Museums In The U.S.A., Patricia Ann Milford-Hoyt

LSU Master's Theses

This study presents a content analysis of Twitter posts tagged with one of six institutions to establish uses and gratifications with this medium and the art museum industry. Due to industry norms, copyright law, museums traditionally do not permit photography and therefore may limit the advancement of their mission through misuse of the social media. This study establishes a baseline by seeking to understand how museums and individual account holders engage on Twitter within the art museum space as well as begin to unearth whether museums are misusing this media outlet and limiting their potential to educate the public while …


Message Appeals Used By Nonprofits On Twitter To Increase Public Engagement, Lilliana Laura Lopez Jan 2014

Message Appeals Used By Nonprofits On Twitter To Increase Public Engagement, Lilliana Laura Lopez

LSU Master's Theses

As social media becomes a more prominent tool for mass communication, nonprofit organizations are using social networking sites as a means to communicate with their target audiences and recruit supporters. This study explores how nonprofits are using Twitter, a microblogging website, to communicate with their audiences during the year-end charitable giving period and investigate which messaging acquires audience engagement. This was determined by investigating nonprofit organizations’ use of Twitter’s multimedia features and the different types of message appeals used when tweeting about their organization’s year-end campaign. Another aim of this study was to identify which message appeals in online charitable …