Digital Commons Network^™

As Seen On Twitter: African-American Rhetorical Traditions Gone Viral, Tiffani Long

Master's Theses and Doctoral Dissertations

This communication research study identifies the presence of the African-American rhetorical traditions of call-response, signification, tonal semantics, and narrative sequencing used in communication on the online social media network, Twitter. The objective of this study is to provide insight into the culture and community of Twitter. Additionally, the research demonstrates how traditional oral rhetorical traditions survive in the digital world. Over a 15-day period, tweets were collected by the author using a computer screenshot feature. Using a coding rubric, three coders, including the author, coded the collected tweets for the four rhetorical traditions. Resulting from this procedure, the coders concluded …

Gender Power And Language: Touring With The Gatekeepers Of Union, Kaileigh Moore

Honors Theses

Tannen, Lakoff, O’Barr, and Atkins suggest connections between gender, power, and language. However, it is unknown if these patterns persist in our society today. Lakoff argues that women are uncomfortable with power and speak in such a way as to avoid sounding authoritative. Tannen argues that women try to be friendly and egalitarian and to use conversations to create relationships. Thus, inadvertently, women lack authority in speech. O-Barr and Atkins say speech styles are not linked to gender but to relative power. Campus tour guides hold a unique position in society in that they must be authoritative leaders, but friendly …

The Value Of Literary Journalism: Searching For Truths Through An Objective/Subjective Dialectic, Omar Rodriguez

Theses and Dissertations - UTB/UTPA

Literary Journalism is a hybrid genre that combines literary devices with advanced journalistic techniques to create nonfiction narratives. The distinctive qualities of literary journalism, working in addition to so-called objective approaches of conventional journalism, provide the reader with an alternative observation of specific social phenomena. In the introduction, issues revolving around the genre will be discussed followed by the introduction of the objective/subjective dialectic thus formulating my thesis that insists combining the two approaches allows the reader to see truth beyond ideology. The three chapters that follow offer readings of three key and representative works of literary journalism. The Armies …

The Hegemony Of English In South African Education, Kelsey E. Figone

Scripps Senior Theses

The South African Constitution recognizes 11 official languages and protects an individual’s right to use their mother-tongue freely. Despite this recognition, the majority of South African schools use English as the language of learning and teaching (LOLT). Learning in English is a struggle for many students who speak indigenous African languages, rather than English, as a mother-tongue, and the educational system is failing its students. This perpetuates inequality between different South African communities in a way that has roots in the divisions of South Africa’s past. An examination of the power of language and South Africa’s experience with colonialism and …

Acculturation Effects On Preference For English And Spanish-Language Tv Commercials Among Hispanic Audiences Of Mexican Descent, John Burton

Open Access Theses & Dissertations

The growth of the U.S. Hispanic population and its purchasing power over the past twenty years continues to be monitored closely by corporate interests anxious to gain market share and brand loyalty of the segment that now represents the largest minority group in the country. Marketers continue to look for competitive advantages in effectively communicating targeted messages to Hispanics in order to increase revenues and profits.

This study focused on the historically dominant mass-reach medium of television and explored concepts of acculturation theory to examine the effects of acculturation sub-dimensions on TV commercial language preference and attitudes among Hispanic audiences …