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The Internet As An Anchor: A Comparative Analysis Model Of Internet Advocacy And Web Site Production In Japan And The Issue Of History Textbook Reform, Daniel Mark Dowdle
The Internet As An Anchor: A Comparative Analysis Model Of Internet Advocacy And Web Site Production In Japan And The Issue Of History Textbook Reform, Daniel Mark Dowdle
Theses and Dissertations
This master's thesis is a grounded theory study of the development of the Internet as a tool for political action in Japan by groups and individuals producing web pages on the issue of history textbook reform. Through the analysis of 14 in-depth interviews, a framework is developed for understanding the role the Internet has taken in political action in Japan. As activists utilize the Internet in political activism, the Internet appears to be developing into an anchor for continuing political activism. For activists, the Internet is a central point of reference for both mass communication and interpersonal communication activities. The …
Preserving The American Community Newspaper In An Age Of New Media Convergence And Competition, Stephen Michael Wilson
Preserving The American Community Newspaper In An Age Of New Media Convergence And Competition, Stephen Michael Wilson
Communication Theses
The intention of this project is to provide broad based and practical advice for American community newspapers. Print editions of papers have experienced stagnation and decline over the past several decades and today face an increasingly complex media environment, and as a result there is the potential for them to be rendered obsolete. Competition with technology based media, or technomedia, is the primary catalyst for this decline. Through a combination of background research and interviews with industry professionals, this project will attempt to develop tools for print newspapers to remain relevant and even profitable in the American media landscape of …
Internet Advertising: Are We Breaking Ground Or Moving Dirt?, Jaime Marshall
Internet Advertising: Are We Breaking Ground Or Moving Dirt?, Jaime Marshall
Electronic Theses and Dissertations
Seeking to validate the Elaboration Likelihood Model (ELM) of Persuasion for the online advertising context, a laboratory experiment utilizing 240 undergraduates was conducted at a southeastern university. The quality of banner advertisement contents--product endorser (spokesperson) and arguments (headlines)--were manipulated testing the variables' effect on click-through and attitude toward the advertisement for groups with high and low levels of product category involvement. Exploring a replica of a popular music website, participants were exposed to the test banners on the site's homepage. Due to the limited number of click-throughs, the relationship between the independent variables and click-through could not be established. However, …
Women's Uses Of The Internet, Rachelle Powell
Women's Uses Of The Internet, Rachelle Powell
LSU Master's Theses
In this study I will look at the main reasons women use the Internet. Studies about women and the Internet are divided; some indicate less use of the Internet than men, but other studies show strong evidence of a narrowing gap in use. Due to this lack of clarity, a study that looks exclusively at women’s Internet activities and usage is needed. Although qualitative research does not test or apply theory the same way quantitative research does, uses and gratifications theory informed this study. This is an exploratory study of women and the Internet.
Processual Media Theory, Organised Networks And The Politics Of Information Societies, Ned Rossiter
Processual Media Theory, Organised Networks And The Politics Of Information Societies, Ned Rossiter
Theses: Doctorates and Masters
This thesis setss out to re-evaluate and re-think theories of communications media and theories of democracy formation under translocal, global and networked conditions. In order to do this, the thesis brings a combination of social and communications theory, political philosophy and "radical empiricism" to the study of the socio-technical dimensions of Net cultures. It examines the ways in which emergent networks of creativity, labour, organisation and intervention challenge the sovereignty of the state-corporation nexus, which functions tu restrict access and control information flows in the interests of security and profit. The thesis investigates the relationship between emergent forms of organisation …