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Looking Through Outdoor Advertising Images For Beauty In Argentina, Chile, Hungary, And Romania, Pamela K. Morris Nov 2017

Looking Through Outdoor Advertising Images For Beauty In Argentina, Chile, Hungary, And Romania, Pamela K. Morris

School of Communication: Faculty Publications and Other Works

This investigation expands scholarship on beauty and cross-cultural communication through the unique perspective of outdoor advertising. With a content analysis method 1,700 portrayals of men and women in outdoor advertisements, from four different cultures, including Argentina, Chile, Hungary, and Romania, were examined through a framework of advertising and consumer culture, globalization, and theories of beauty. The findings reveal differences across cultures and that beauty ideals are culture specific. Implications are important for practitioners in marketing communications to better understand subtle cultural variations in order to develop effective promotional programs required in the globalized economy.


Caption This: Police In Pussyhats, White Ladies, And Carceral Psychology Under Trump, Alison R. Reed Sep 2017

Caption This: Police In Pussyhats, White Ladies, And Carceral Psychology Under Trump, Alison R. Reed

English Faculty Publications

No abstract provided.


Harriet Tubman, Women On 20s, And Intersectionality: Public Memory And The Redesign Of Us Currency, Calvin Coker Jul 2017

Harriet Tubman, Women On 20s, And Intersectionality: Public Memory And The Redesign Of Us Currency, Calvin Coker

Faculty Scholarship

This article analyzes representative texts from the public debate surrounding the Treasury Department’s decision to place Harriet Tubman on the $20 bill, showing that public memories of Tubman were complicated by an intersectional understanding of her role as a black woman abolitionist. Tubman’s femininity is emphasized to the detriment of her historical significance in a way that complicates Tubman’s relationship to currency as a victim of the slave trade. Using money as a technology of memorialization invites a deeper understanding of Tubman as a black anticapitalist woman, as her placement on money is read by some as ironic. The article …


Thicker Than Blood, Kendall Norwood Jun 2017

Thicker Than Blood, Kendall Norwood

Mahurin Honors College Capstone Experience/Thesis Projects

Everyone seeks acceptance in one facet or another throughout his or her life, and for Riley McCracken this desire for acceptance is no different. “Thicker Than Water” is a photojournalistic look at the life of a young person who recently has entered the phase of physically transitioning from female to male. Through documentation of Riley’s journey, this project showcases a humanizing and personal face to the relevant discussion of LGBT rights fought for nationally as well as in Kentucky. Riley’s story is one that echoes the struggle that many trans and gender dysmorphic individuals face, but the struggle is not …


Snapshots Of The Self: Exploring The Role Of Online Mobile Photo Sharing In Identity Development Among Adolescent Girls, Jenna M. Drenten May 2017

Snapshots Of The Self: Exploring The Role Of Online Mobile Photo Sharing In Identity Development Among Adolescent Girls, Jenna M. Drenten

School of Business: Faculty Publications and Other Works

A chapter written by Jenna Drenten for Online Consumer Behavior: Theory and Research in Social Media, Advertising and E-tail (2017).


Social Innovation, Gender, And Technology: Bridging The Resource Gap, Tonia Warnecke May 2017

Social Innovation, Gender, And Technology: Bridging The Resource Gap, Tonia Warnecke

Faculty Publications

Some of the most important resources are intangible, such as knowledge and access to networks. In the developing world, technology can facilitate these resources and address basic human needs in a variety of ways: from provision of farmer training and cloud-controlled clean water systems to health information and mobile money services. Some of these services expand access to resources in ways that particularly benefit women. In environments where women are disadvantaged socially and economically, information and communications technologies (ICT) can enable women to access valuable information, consider a broader range of business opportunities, access wider markets, partake in educational programs, …


Creating A Future With Female Coders; Supporting Women Through Community, Ruth Leopold May 2017

Creating A Future With Female Coders; Supporting Women Through Community, Ruth Leopold

Honors College

In the last two decades, the proportion of women earning bachelor’s degrees in computer sciences has declined from 28% to 18% (NSF/NCSES 2015c), even though the proportion of freshmen women declaring a computer sciences major when first enrolled in a 4-year institution has remained stable (at about 20% in recent years)” (NSF, Retention of Women in Computer Science). My undergraduate capstone aims to lessen the amount of women dropping out of computing fields by creating a sense of community. The key components and benefits of community that I targeted were peer support, shared experience, confidence and interest. I approached each …


Do Muslim Village Girl’S Need Saving?: Critical Reflections On Gender And The Suffering Child In International Aid, Rania Kassab Sweis Jan 2017

Do Muslim Village Girl’S Need Saving?: Critical Reflections On Gender And The Suffering Child In International Aid, Rania Kassab Sweis

Sociology and Anthropology Faculty Publications

In her chapter, "Do Muslim Village Girl’s Need Saving?: Critical Reflections on Gender and the Suffering Child in International Aid," Dr. Rania Sweis poses the following questions: What does it mean when powerful actors in western based international NGOs recognize the Muslim village girl as the ultimate savable victim'? What gendered and racialized logics arc at play in this category's strategic deployment, and what arc their tangible effects for both NGOs and village girls who receive aid'? She argues that large-scale international aid projects that aim to speak for, uplift and save Muslim village girls in Egypt and other countries …


Christine De Pizan's The Book Of The City Of Ladies As Reclamatory Fan Work, E. J. Nielsen Jan 2017

Christine De Pizan's The Book Of The City Of Ladies As Reclamatory Fan Work, E. J. Nielsen

Communication Graduate Student Publication Series

In what ways can medieval texts be looked at as fan works? How might the rhetorical tools of fan studies or affect theory aid in further understanding of these texts? Likewise, can we use medieval understandings of literary production to look at modern fan works in order to complicate our contemporary ideas of authorship? Here I consider how Christine de Pizan's The Book of the City of Ladies (Le Livre de la Cité des Dames) can be read as a reclamatory fan work addressing issues of representation and gender within both the texts it responds to and the …


Friends With Benefits: Plausible Optimism And The Practice Of Teabagging In Video Games, Brian Myers Jan 2017

Friends With Benefits: Plausible Optimism And The Practice Of Teabagging In Video Games, Brian Myers

Communication Graduate Student Publication Series

Recent scholarship in gaming studies has challenged the field to investigate and critique the hard core gaming audience (stereotypically seen as straight, White, cis-gendered male gamers) in a way that does not reinforce either the perceived marginalization of gamers or broader social hierarchies of gender, sexuality, and class. This article demonstrates a way to acknowledge the complexity of this audience without dismissing its most virulent tendencies via practice theory and weak theory. Using data drawn from a qualitative survey of 393 self-identified first-person shooter video game players, this article looks at the specific practice of “teabagging” in online competitive gaming …


Cultivating Conceptions Of Masculinity: Television And Perceptions Of Masculine Gender Role Norms, Erica Scharrer, Greg Blackburn Jan 2017

Cultivating Conceptions Of Masculinity: Television And Perceptions Of Masculine Gender Role Norms, Erica Scharrer, Greg Blackburn

Communication Department Faculty Publication Series

The potential of television to both reflect and shape cultural understandings of gender roles has long been the subject of social scientific inquiry. The present study employed survey methodology with 420 emerging adult respondents (aged 18 to 25) in a national U.S. sample to explore associations between amount of time spent viewing television and views about “ideal” masculine gender roles. The viewing of particular television genres was explored in addition to (and controlling for) overall amount of time spent with the medium, using cultivation theory as the theoretical foundation. Results showed significant statistical associations between viewing sitcoms, police and detective …