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Americans, Marketers, And The Internet: 1999-2012, Joseph Turow, Amy Bleakley, John Bracken, Michael X. Delli Carpini, Nora A. Draper, Lauren Feldman, Nathaniel Good, Jens Grossklags, Michael Hennessy, Chris Jay Hoofnagle, Rowan Howard-Williams, Jennifer King, Su Li, Kimberly Meltzer, Deirdre K. Mulligan, Lilach Nir
Americans, Marketers, And The Internet: 1999-2012, Joseph Turow, Amy Bleakley, John Bracken, Michael X. Delli Carpini, Nora A. Draper, Lauren Feldman, Nathaniel Good, Jens Grossklags, Michael Hennessy, Chris Jay Hoofnagle, Rowan Howard-Williams, Jennifer King, Su Li, Kimberly Meltzer, Deirdre K. Mulligan, Lilach Nir
Chris Jay Hoofnagle
This is a collection of the reports on the Annenberg national surveys that explored Americans' knowledge and opinions about the new digital-marketing world that was becoming part of their lives. So far we’ve released seven reports on the subject, in 1999, 2000, 2003, 2005, 2009, 2010, and 2012. The reports raised or deepened a range of provocative topics that have become part of public, policy, and industry discourse. In addition to these reports, I’ve included three journal articles — from I/S, New Media & Society and the Journal of Consumer Affairs — that synthesize some of the findings and place …
An Exploratory Study Of Successful Advertising Internships: A Survey Based On Paired Data Of Interns And Employers, Pamela K. Morris, Seung-Chul Yoo
An Exploratory Study Of Successful Advertising Internships: A Survey Based On Paired Data Of Interns And Employers, Pamela K. Morris, Seung-Chul Yoo
Pamela K. Morris
As the job market becomes increasingly competitive, advertising educators must help students develop stronger skills, prepare for career positions and become more attractive to employers. Internships are a way for students to acquire critical real-world proficiencies and stand out in a job search. At the same time, employers benefit from and rely on internship programs, from learning new communication platforms to filling full-time positions. Using data from a field survey, this study provides a new understanding of the key elements and proposes a model for successful advertising internship programs. The investigation is unique, as the analysis pairs data from both …
Culture And Metaphors In Advertisements: France, Germany, Italy, The Netherlands, And The United States, Pamela Morris, Jennifer A. Waldman
Culture And Metaphors In Advertisements: France, Germany, Italy, The Netherlands, And The United States, Pamela Morris, Jennifer A. Waldman
Pamela K. Morris
Culture and language are intertwined. Metaphors, based on culture, are ubiquitous in thinking and communication. As social artifacts reflecting culture, advertising messages provide an opportunity to compare metaphors in different nations. Goals of this article are to understand how and why advertisers use metaphors and how they differ across countries, as well as how cultural characteristics are used to create compelling ad messages. Using a content analysis of 87 French, German, Italian, Dutch, and American magazine advertisements, this study examines metaphor usage and cultural attributes from four culture-bound product groups: food and beverage, automobiles, insurance/finance, and personal care.
Occupy Wall Street Signs: Visual Reflections Of Hidden Soical Issues, Pamela K. Morris
Occupy Wall Street Signs: Visual Reflections Of Hidden Soical Issues, Pamela K. Morris
Pamela K. Morris
From a social action theory perspective, Occupy Wall Street protesters’ signs are grounded examples of grass-roots forces attempting to generate cultural and political change. Using an advertising perspective and contextualizing messages in social and cultural terms, important issues raised by the protesters can be identified and analyzed. Results can enrich discourse of challenges. This paper is an exploratory investigation of 55 Occupy Wall Street signs using content analysis. It attempts to answer questions: How are the Occupy Wall Street protesters communicating their messages through signs; what are the issues; and how do the issues relate to advertising models?
Case Study: Sexism In Advertising And Airlines, Tamilla Curtis, Anke Arnaud Ph.D., Blaise Waguespack
Case Study: Sexism In Advertising And Airlines, Tamilla Curtis, Anke Arnaud Ph.D., Blaise Waguespack
Dr. Anke Arnaud
This case study outlines an ethical dilemma faced by a young female student who is planning to buy airline tickets. Her purchase decision is influenced by cost and advertising strategies. The case discusses advertising ethics, ethical moral philosophies, including teleology and deontology, and sexist advertising with examples from the airline industry. This case will be beneficial for marketing students to discuss the topic of advertising ethics, and for business students to discuss the topic of organizational ethics. Students enrolling in aviation related classes will also benefit from this case. The teaching notes for instructors are available upon request.
Case Study: Sexism In Advertising And Airlines, Tamilla Curtis, Anke Arnaud Ph.D., Blaise Waguespack
Case Study: Sexism In Advertising And Airlines, Tamilla Curtis, Anke Arnaud Ph.D., Blaise Waguespack
Dr. Tamilla Curtis
This case study outlines an ethical dilemma faced by a young female student who is planning to buy airline tickets. Her purchase decision is influenced by cost and advertising strategies. The case discusses advertising ethics, ethical moral philosophies, including teleology and deontology, and sexist advertising with examples from the airline industry. This case will be beneficial for marketing students to discuss the topic of advertising ethics, and for business students to discuss the topic of organizational ethics. Students enrolling in aviation related classes will also benefit from this case. The teaching notes for instructors are available upon request.
Sex And Shock Jocks: An Analysis Of The Howard Stern And Bob & Tom Shows, Lawrence Soley
Sex And Shock Jocks: An Analysis Of The Howard Stern And Bob & Tom Shows, Lawrence Soley
Lawrence Soley
Studies of mass media show that sexual content has increased during the past three decades and is now commonplace. Research studies have examined the sexual content of many media, but not talk radio. A subcategory of talk radio, called “shock jock” radio, has been repeatedly accused of being indecent and sexually explicit. This study fills in this gap in the literature by presenting a short history and an exploratory content analysis of shock jock radio. The content analysis compares the sexual discussions of two radio talk shows: Infinity’s Howard Stern Show and Clear Channel’s Bob & Tom Show.
Teaching Multimedia Commercial Production For Advertising And Public Relations, Pamela Morris
Teaching Multimedia Commercial Production For Advertising And Public Relations, Pamela Morris
Pamela K. Morris
With the growth of online advertising and social media, it is increasingly necessary that advertising and public relations integrate video messages into campaign efforts. The academy needs to keep up by offering video production classes that focus on multimedia broadcast strategy and production unique to advertising and public relations. This article provides a description of an experimental course, Multimedia Commercial Production for Advertising and Public Relations, taught jointly by an advertising professor with significant agency experience and an active award-winning filmmaker at a private Midwestern university. Literature review of experiential learning and hands-on instruction of television production education provides the …
The Ghosts Of Mad Men: Race And Gender Inequality Inside American Advertising Agencies, Christopher Boulton
The Ghosts Of Mad Men: Race And Gender Inequality Inside American Advertising Agencies, Christopher Boulton
Christopher Boulton
To view the video version of this argument, please visit https://works.bepress.com/chris_boulton/17/
This chapter juxtaposes interviews of advertising practitioners with scenes from the AMC drama Mad Men to suggest that the show, set in the 1960’s, helps explain how the twin specters of sexism and racism continue to haunt the industry today. While contemporary forms of discrimination may seem less explicit when compared to Mad Men, tacit rules still allow hiring on the basis "fit," familiarity, and even friendship. Thus, despite various efforts to increase racial diversity and promote women within advertising, a structural system of referral hires and socially segregated …
Global Advertising Strategies: Hong Kong, Japan, Shanghai And South Korea, Pamela K. Morris
Global Advertising Strategies: Hong Kong, Japan, Shanghai And South Korea, Pamela K. Morris
Pamela K. Morris
This research examines global advertising strategies and tactics in four Asian cultures: Hong Kong, Japan, Shanghai and South Korea. A content analysis of outdoor advertisements, one of the last mass media platforms with visuals for all to see, but as an ephemeral communication, little studied, are sampled from high-density, high traffic areas of each cultures. A literature review of global branding and advertising theory, including local and standardization strategies, will provide a foundation for investigation. Review compares differences and similarities in advertising tactics, including model selection, product category and product origin. The study is unique as it compares advertising messages …
Team Teaching Creative Applications For Advertising And Public Relations, Pamela K. Morris, John Goheen, Jessica Brown
Team Teaching Creative Applications For Advertising And Public Relations, Pamela K. Morris, John Goheen, Jessica Brown
Pamela K. Morris
This presentation describes how two experimental undergraduate team taught courses, Design for Advertising and Public Relations and Multimedia Commercial Production for Advertising and Public Relations, were developed and delivered within the context of student-centered learning.
Advertising Law And Regulation By Giles Crown, Oliver Bray And Rupert Earle [Book Review], Christopher Chao-Hung Chen
Advertising Law And Regulation By Giles Crown, Oliver Bray And Rupert Earle [Book Review], Christopher Chao-Hung Chen
Christopher Chao-hung CHEN
No abstract provided.
Occupy Wall Street Signs: Visual Reflections Of Hidden Soical Issues, Pamela K. Morris
Occupy Wall Street Signs: Visual Reflections Of Hidden Soical Issues, Pamela K. Morris
Pamela K. Morris
From a social action theory perspective, Occupy Wall Street protesters’ signs are grounded examples of grass-roots forces attempting to generate cultural and political change. Using an advertising perspective and contextualizing messages in social and cultural terms, important issues raised by the protesters can be identified and analyzed. Results can enrich discourse of challenges. This paper is an exploratory investigation of 55 Occupy Wall Street signs using content analysis. It attempts to answer questions: How are the Occupy Wall Street protesters communicating their messages through signs; what are the issues; and how do the issues relate to advertising models?
Overexposed: Issues Of Public Gender Imaging, Pamela K. Morris
Overexposed: Issues Of Public Gender Imaging, Pamela K. Morris
Pamela K. Morris
Make no mistake—it is popularity that makes pop culture important. And it is the powerful visual imagery of advertisements that helps define the largely artificial construction we call gender. Sex-role stereotyping and gender representations are typically studied in content analyses of television and magazine advertisements. Less common are investigations into outdoor advertising, a medium that is ubiquitous and the most democratic—everyone has equal access to visuals. This essay calls attention to and offers insights on advertisements in our outdoor visual space, focusing on gender representations. Capturing and analyzing these ephemeral images can show how they influence how we feel, think, …
More Than Food: A Comparison Of Ad Images From German And American Culinary Magazines, Pamela K. Morris
More Than Food: A Comparison Of Ad Images From German And American Culinary Magazines, Pamela K. Morris
Pamela K. Morris
Visual messages provide society with models for behavior, including what to eat and which gender does domestic and professional cooking. Review and comparison of advertising images from two countries highlight differences in culture and gender roles which otherwise seem natural and mainly go unnoticed. In this study images from 1,250 advertisements found in 30 German and American culinary magazines were reviewed for food and gender characteristics. Among the findings, German publications offered more fruit/vegetable and juice/water/coffee/tea ads whereas U.S. periodicals contained more pasta/bread/rice/flour and breakfast fare ads. Men were more often depicted as professional chefs than women across both countries. …
Culture And Metaphors In Advertisements: France, Germany, Italy, The Netherlands And The United States, Pamela K. Morris
Culture And Metaphors In Advertisements: France, Germany, Italy, The Netherlands And The United States, Pamela K. Morris
Pamela K. Morris
Using a content analysis of 87 French, German, Italian, Dutch and American magazine ads, variations in metaphors and cultural attributes were examined from culture-bound groups: food/beverages, automobiles, insurance/finance, and personal care. Findings provide examples for how culture is reflected in language and symbols. The study shows metaphors are exploited in headlines to capture attention throughout all countries. However, metaphors and cultural attributes are used strategically within nations to deliver persuasive messages.
Praying Hands: A Christian Metaphor, Pamela K. Morris
Praying Hands: A Christian Metaphor, Pamela K. Morris
Pamela K. Morris
Sometime around 1508, when Albrecht Dürer drew a study in silver point on blue paper of a pair of hands praying in Nürnberg, Germany, he could not have thought of the popularity and the mythology that a drawing of upturned hands would inspire some four hundred fifty years later. Praying Hands are now found on candles, funeral cards, lockets, flower planters, place mats, automobile license plates, and water towers. Why? What is it that makes this once mundane image so popular in the 20th century? The co-opting of images happens in advertising all the time, but what about religion? Current …
An Ethnographic Study Of The Media Consumption Habits Of Registered Nurses In The Chicago Designated Market Area (Dma), Sherri L. Ter Molen
An Ethnographic Study Of The Media Consumption Habits Of Registered Nurses In The Chicago Designated Market Area (Dma), Sherri L. Ter Molen
Sherri L. Ter Molen
Because there has been a nursing shortage for the past decade and because the competition between employers for experienced registered nurses is fierce, I utilized archival quantitative data from a syndicated advertising database known as The Media Audit, quantitative data I collected from 100 surveys, qualitative data that I collected from 15 interviews, and qualitative data that I collected during 20 hours of observations in hospital cafeterias and nearby restaurants to discover how RNs use media, whether or not they share these media as an occupational co-culture, & their attitudes toward recruitment advertising in these media. This study draws upon …
Taking The Paper Out Of News: A Case Study Of Taloussanomat, Europe's First Online-Only Newspaper, Neil J. Thurman, Merja Myllylahti
Taking The Paper Out Of News: A Case Study Of Taloussanomat, Europe's First Online-Only Newspaper, Neil J. Thurman, Merja Myllylahti
Neil Thurman
Using in-depth interviews, newsroom observation, and internal documents, this case study presents and analyses changes that have taken place at Finnish financial daily Taloussanomat since it stopped printing on 28 December 2007 to focus exclusively on digital delivery via the Web, email, and mobile. It reveals the savings that can be achieved when a newspaper no longer prints and distributes a physical product; but also the revenue lost from subscriptions and print advertising. The consequences of a newspaper's decision to go online-only are examined as they relate to its business model, website traffic, and editorial practice. The findings illustrate the …
The Mother’S Gaze And The Model Child: Reading Print Ads For Designer Children’S Clothing, Christopher Boulton
The Mother’S Gaze And The Model Child: Reading Print Ads For Designer Children’S Clothing, Christopher Boulton
Christopher Boulton
To view the video version of this argument, please visit https://works.bepress.com/chris_boulton/14/
This audience analysis considers how two groups of mothers, one affluent and mostly white and the other low-income and mostly of color, responded to six print ads for designer children’s clothing. I argue that the gender and maternal affiliations of these women—which coalesce around their common experience of the male gaze and a belief that children’s clothing represents the embodied tastes of the mother—are ultimately overwhelmed by distinct attitudes towards conspicuous consumption, in-group/out-group signals, and even facial expressions. I conclude that, when judging the ads, these mothers engage in …
Google's Law, Greg Lastowka
Google's Law, Greg Lastowka
Greg Lastowka
Google has become, for the majority of Americans, the index of choice for online information. Through dynamically generated results pages keyed to a near-infinite variety of search terms, Google steers our thoughts and our learning online. It tells us what words mean, what things look like, where to buy things, and who and what is most important to us. Google’s control over “results” constitutes an awesome ability to set the course of human knowledge. As this paper will explain, fortunes are won and lost based on Google’s results pages, including the fortunes of Google itself. Because Google’s results are so …
Tibetan Buddhism In Northern California, Michele Gibney
Tibetan Buddhism In Northern California, Michele Gibney
Michele Gibney
When the Dalai Lama was forced to flee Tibet before a Chinese invasion force in the 1950’s, Tibet became an icon in the eyes of the West as an underdog; albeit an incredibly spiritual and exotic one. Due to a dwindling of the religious followers and resources within the community of Tibet in exile, Tibetan Buddhists ventured out from their self-imposed isolation to spread the teachings to any who would listen, (Coleman, 2001, 72). Buddhism, already a source of fascination in America due to the Beat poets and Zen Buddhism, became a craze between the years 1960-1997, (ibid, 103). California …
Advertising Strategies For Success, Douglas J. Swanson Ed.D Apr
Advertising Strategies For Success, Douglas J. Swanson Ed.D Apr
Douglas J. Swanson, Ed.D APR
No abstract provided.