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Clutter And Serial Order Redefined And Retested, Xinshu Zhao May 1997

Clutter And Serial Order Redefined And Retested, Xinshu Zhao

Professor Xinshu ZHAO

The traditional definitions of advertising clutter and serial order have deficiencies. The position effects may be better defined in terms of two components, i.e., proaction from preceding ads and retroaction from succeeding ads. Clutter and serial order effects can be seen as results of interaction between proaction and retroaction. There is also a need to distinguish pod clutter from program clutter. A holistic theory of position effects is proposed based in part on the redefined concepts.
A naturalistic quasi-experiment was conducted in North Carolina during the 1992-1994 Super Bowl games. The results suggest that preceding ads have negative effects on …


Professional Development Seminars: Scouting Out Your Best Opportunities, Douglas J. Swanson Ed.D Apr May 1997

Professional Development Seminars: Scouting Out Your Best Opportunities, Douglas J. Swanson Ed.D Apr

Douglas J. Swanson, Ed.D APR

No abstract provided.


Planning + Execution + Follow-Up = Great Trade Show Performance, Douglas J. Swanson Ed.D Apr Feb 1997

Planning + Execution + Follow-Up = Great Trade Show Performance, Douglas J. Swanson Ed.D Apr

Douglas J. Swanson, Ed.D APR

No abstract provided.


Technology And Distance Education - Lecture 1, David Morgan Lochhead Jan 1997

Technology And Distance Education - Lecture 1, David Morgan Lochhead

Dr. David Morgan Lochhead

First of three talks presented to the SACEM Annual Meeting, Brite Divinity School, Fort Worth, Texas, January 10-12, 1997: Content and Context in Education


Collection Development In The Context Of Electronic Publications And Networking: Problems And Prospects, Maheswarappa S, Tadasad G Jan 1997

Collection Development In The Context Of Electronic Publications And Networking: Problems And Prospects, Maheswarappa S, Tadasad G

Prof B S Maheswarappa

Critically examines the issues in development of collection for libraries in the context of electronic publication and networking with special reference to formulation of policies, users, formats, storage, mode of access, selection, acquisition, bibliographical control, finance, evaluation,-and manpower. It concludes that developing a need-based, relevant and cost-effective collection, consisting of electronic and other publications in document form, requires systematic planning, and effective implementation.


Danger In The Safety Zone: Notes On Race, Resentment, And The Discourse Of Crime, Violence, And Suburban Security, Cameron Mccarthy, A. Rodriguez, E. Buendia, S. Meacham, S. David, Heriberto Godina Phd, K. E. Supriya, C. Wilson-Brown Jan 1997

Danger In The Safety Zone: Notes On Race, Resentment, And The Discourse Of Crime, Violence, And Suburban Security, Cameron Mccarthy, A. Rodriguez, E. Buendia, S. Meacham, S. David, Heriberto Godina Phd, K. E. Supriya, C. Wilson-Brown

Heriberto Godina PhD

No abstract provided.


Communication Of Respect In Interethnic Service Encounters, Benjamin Bailey Jan 1997

Communication Of Respect In Interethnic Service Encounters, Benjamin Bailey

Benjamin Bailey

No abstract provided.


It's About Time: Narrative And The Divided Self, Art Bochner Jan 1997

It's About Time: Narrative And The Divided Self, Art Bochner

Art Bochner

When I learned that my father had died while I was attending a national communication conference, two worlds within me - the academic and the personal - collided, and I was forced to confront the large gulf that divided them. In this article, I weave the story of that experience into the wider fabric of disconnections that promotes isolation and inhibits risk taking and change within universities and academic disciplines. In the process, I question whether the structures of power constitutive of academic socialization are not as difficult to resist as those of one's family, and the consequences as constraining. …


Reported Speech In Talking Race On Campus., Richard Buttny Jan 1997

Reported Speech In Talking Race On Campus., Richard Buttny

Richard Buttny

No abstract provided.


Making Sense Of The 1994 Right-Wing Revolution In The United States: How The Christian Right, The Grand Old Political Action Committee (Gopac), And Talk Radio Unknowingly Collaborated, Andrew F. Wood, Tyrone Adams Jan 1997

Making Sense Of The 1994 Right-Wing Revolution In The United States: How The Christian Right, The Grand Old Political Action Committee (Gopac), And Talk Radio Unknowingly Collaborated, Andrew F. Wood, Tyrone Adams

Andrew F. Wood

No abstract provided.


Book Review Of Meagher, R.M., Euripides’ Bakkhai, Katerina Zacharia Dec 1996

Book Review Of Meagher, R.M., Euripides’ Bakkhai, Katerina Zacharia

Katerina Zacharia

No abstract provided.