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How Do Nonprofits Increase Civic Engagement? Testing A Model Of Online And Offline Advocacy And Activism., Maria Clara Bello Martucci
How Do Nonprofits Increase Civic Engagement? Testing A Model Of Online And Offline Advocacy And Activism., Maria Clara Bello Martucci
Wayne State University Dissertations
The current landscape of Americans’ civic engagement has changed and taken new forms that are strongly impacted by the internet and social media communication. This dynamic can potentially influence nonprofit organizational effectiveness and nonprofit public relations strategies, yet it lacks in-depth scholarly investigation and understanding. Therefore, this dissertation sought to understand public support behaviors from the general population toward nonprofits, considering four different modes of civic engagement activities and three geographic levels of nonprofit organizations. Specifically, this dissertation introduced a conceptual model to explain individual factors that lead Americans to engage in online and offline advocacy and activism through and …
Perceptions Of Social Bonds, Social Engagement And Social Capital By Social Network Site Users, Alisha Beckrow
Perceptions Of Social Bonds, Social Engagement And Social Capital By Social Network Site Users, Alisha Beckrow
Wayne State University Dissertations
ABSTRACT
PERCEPTIONS OF SOCIAL BONDS, SOCIAL ENGAGEMENT AND SOCIAL CAPITAL BY SOCIAL NETWORK SITE USERS
by
ALISHA M. BECKROW
May 2015
Advisor: Dr. Matthew W. Seeger
Major: Communications
Degree: Doctor of Philosophy
In this study we investigated the perceptions of social bonds, social engagement and social capital by users of the social network site Facebook. A survey questionnaire was distributed to three similar young professional organizations in the Midwest United States. The participants were asked about their use of Facebook as members of the organization. The results indicated that social network sites can be used to compliment other forms of …