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A Comparative Content Analysis Of African American And Caucasian Role Portrayals In Broadcast Television Entertainment Programming, Scott Evan Burke
A Comparative Content Analysis Of African American And Caucasian Role Portrayals In Broadcast Television Entertainment Programming, Scott Evan Burke
Wayne State University Dissertations
This study examines the nature and number of character portrayals in broadcast entertainment programming. More specifically, the portrayals of African American characters are examined and compared to Caucasian portrayals. The goal of this study is to determine what, if any, stereotypes may still be prevalent on broadcast television and if there are any discrepancies between portrayals of African American and Caucasian characters.
A content analysis methodology was utilized to code 577 character occurrences from broadcast television entertainment programs popular with African Americans and Caucasian audiences. Each character occurrence was evaluated using thirty-two schematic differential items with regard to portrayal attributes, …