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Self-Esteem, Motivation, And Self-Enhancement Presentation On Wechat, Xiao Qiu
Self-Esteem, Motivation, And Self-Enhancement Presentation On Wechat, Xiao Qiu
USF Tampa Graduate Theses and Dissertations
The purpose of the present study was to analyze whether self-esteem stability moderated the association between self-esteem level and the forms of self-enhancement strategies. Previous research has found that self-esteem level can predict the forms of self-enhancement, whereas the advances in the conceptualization of self-esteem recommend that the self-esteem stability is another essential variable in terms of analyzing the relationship between self-esteem and self-enhancement. Depending on the relevant researches on use and gratification theory, which indicate that people use social media for self-enhancement and fulfilling their inner needs. This research focused on examining the forms of individual’s self-enhance on WeChat …
Cultural Adaptation And Maintenance: Chinese International Students' Use Of Facebook And Wechat, Mengni Wang
Cultural Adaptation And Maintenance: Chinese International Students' Use Of Facebook And Wechat, Mengni Wang
USF Tampa Graduate Theses and Dissertations
In terms of Uses and gratification theory, this study examined the relationships between the usage of social networking sites and acculturation among Chinese students who are studying in U.S. colleges (N=246). By comparing two different SNSs, American SNS (Facebook) and ethnic SNS (WeChat), it was discovered that Chinese students exposed differential needs and gratification achievement in these two SNSs. This study applied a quantitative method, and data were collected with an online survey platform "Qualtrics," which was carried out on February 2018. The present study found that the degree of Facebook gratification can lead to the increasing of use intensity. …