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An Analysis Of Organ Donation Presentations On Weibo, Shengfei Li
An Analysis Of Organ Donation Presentations On Weibo, Shengfei Li
USF Tampa Graduate Theses and Dissertations
This thesis analyzes the presentation of organ donation organization on Weibo. This study used content analysis to find out the Love.Hope organ donation organization’s main content of Weibo’s content.
The main content includes six themes. The theme of popularizing organ donation knowledge is the majority. Through analyzing the correlation of content of each themes with shares, likes, and comments. It is concluded that people are more inclined to engage with Weibo posts with popularization of organ donation knowledge and stories of organ donors and recipients, and people also concern about the organ supply and demand situation in China.
It turns …