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Organizational Communication, Social Media, And Sensemaking During A Cascading Crisis: Tokyo Disney And The 2011 Japan Earthquake/Tsunami/Nuclear Crisis, Holly Ann Roberts
Organizational Communication, Social Media, And Sensemaking During A Cascading Crisis: Tokyo Disney And The 2011 Japan Earthquake/Tsunami/Nuclear Crisis, Holly Ann Roberts
Theses and Dissertations--Communication
This study examines the connection between organizational crisis communication and sensemaking. In particular, the research focuses on messages of instructing, adjusting and reputation management and the use of social media in distributing these messages through and by the Tokyo Disney Resort during the earthquake/tsunami/nuclear crisis that hit Japan in 2011. Case study methods are used to analyze news coverage, Twitter and YouTube videos, informed by personal interviews and documentation related to the crisis and the Tokyo Disney Resort. The analysis found that the Tokyo Disney Resort provided messages of instructing, adjusting and reputation management in order to effectively foster the …