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That's News To Me: An Exploratory Study Of The Uses And Gratifications Of Current Events On Social Media Of 18-24 Year-Olds, John Vincent Karlis
That's News To Me: An Exploratory Study Of The Uses And Gratifications Of Current Events On Social Media Of 18-24 Year-Olds, John Vincent Karlis
Theses and Dissertations
Social media is a dominant news source among the college-age demographic (18-24). Inherent in news consumption on social media is current events, that is, news that has individual relevance, societal relevance and is time constrained. This study adds to the existing body of uses and gratification literature. This one-shot exploratory study is the first of its kind, examining the "what" or different dimensions of news and the "why" or uses and gratifications that 18-24 year-olds use current events on social media. It also looked at the factors predicting recall of current events on social media.
Using a survey of 896 …