Digital Commons Network^™

How To Be An Effective Lobbyist: A Handbook, Yolette Cabrini Ross

Theses and Dissertations

The primary purpose of this research project was to develop a handbook for novice lobbyists that will acquaint them with the art of lobbying as it applies to the state of New Jersey. The handbook examines the professional relationship that exists between legislators and lobbyists. An analysis of the behavior and practices of lobbyists as they interact with legislators was conducted along with the interacting roles the two professions play in the legislative process. A review of several sources of information such as political science literature, political journals, practitioner essays and several newspaper sources were conducted to supplement the research. …

Why Didn’T You Tell Me?: Toward Building A Model Of Why Information Is Not Shared Well In Organizations, Robert C. Kitchen

Theses and Dissertations

The effective use of information in an organization is vital to its success. One of the biggest investments being made today by companies is in their information infrastructures. However, with all of the resources being dedicated to improving information flows, evidence shows that organizations still do not share information as widely as they could or should be. Many studies have been conducted to learn the reasons why people in organizations do not share information as well as would be good. However, no study was found that reported the relative frequency of reported reasons for not sharing information. This paper gathers …

An Assessment Of Mentoring Functions And Barriers To Mentoring, Kristopher A. Singer

Theses and Dissertations

A study of 91 Coast Guard junior officers and their mentors established the construct validity for mentoring functions and barriers to mentoring. The Air Force relies on supervisors to provide mentoring to their subordinates. The key predictors of whether junior officers report their supervisors as mentors were similarity between mentor and mentee and the quality of the supervisory relationship in terms of LMX and psychosocial and career development mentoring functions. The results demonstrated evidence for a compensatory theory of mentoring. Multiple mentors do not have a synergistic effect on mentoring relationships. The key predictors of reporting an additional mentor (other …

Implementation Of Speech Recognition Software For Text Processing: An Exploratory Analysis, Sean P. Abell

Theses and Dissertations

The rationale behind implementing new information technologies is often to gain productivity improvements associated with the substitution of machinery for labor. However, the literature shows little direct evidence of a positive relationship between information technology investment and subsequent productivity benefits. This thesis reports on the examination into the productivity implications of implementing speech recognition software in a text processing environment. More specifically, research was conducted to compare text processing speeds and error rates using speech recognition software versus the keyboard and mouse. Of interest was the time required to input and proofread text processing tasks as well as the number …

Impact Of Actual Facilitator Alignment, Co-Location, And Video Intervention On The Efficacy Of Distributed Group Support Systems, Brian J. Heberlie, Mary O. Tolbert

Theses and Dissertations

The growth of distributed group support systems (GSS) suggests that organizations will continue to bring dispersed groups of people together to make decisions over computer networks. In many instances those groups are temporarily assembled to address a task and then summarily disbanded never to work together again. In order for users to effectively use the GSS issues of trust and control need to be addressed within the GSS design. Users have perceptions about the fairness of structural and social determinants of the GSS design. These perceptions influence both the decision making process and process outcomes. This article shows the negative …

Moderating Effects Of Station Isolation On Antecedents And Consequences Of Fraternization, Tonya M. Luther

Theses and Dissertations

The purpose of this study is to analyze any differences in reported incidents of fraternization based on relative isolation of location. To fulfill this purpose, a variety of types of fraternization cases were reviewed and analyzed. All data extracted was coded across five factors of fraternization and punishment. Statistical tests determined whether differences in fraternization factors were due to common error or to true differences based on relative isolation of location. Seven different hypotheses relating fraternization and location were tested. Statistical analysis showed that reported fraternization incidents are more likely to be of a sexual nature and involve people of …

Intranets Vs. Printed Publications As Effective Employee Communication Tools, Paula S. Hoffman

Theses and Dissertations

Intranets, driven by time and cost-efficiencies, recently emerged as a major corporate communication tool. However, do employees want their company news delivered via an Intranet or do they prefer reading traditional printed publications?

This study's purpose is to determine employees' preferences and constraints concerning Intranet internal news delivery and content. These findings will guide communication managers in delivering effective Intranet content, design and programming.

This study surveyed 100 employees in a self-select method from the Philadelphia area who read company news on an Intranet for at least six months. The survey probed attitude and behavior toward reading an Intranet vs. …

E-Mail Privacy In The Workplace: Is It A Public Relations Concern?, Charles H. Harrison

Theses and Dissertations

This study determined that many, perhaps most, public relations executives do not consider real or potential clashes between employers and employees over the use of organization E-mail systems for personal communication to be their concern.

The drafting of organization E-mail policy and its communication to employees seem to be the primary concerns of management information systems (MIS), human resources executives and legal counsel. When such policies result in misunderstanding and discontent among employees, human resources executives are more likely than public relations executives to seek solutions. Both public relations and human resources executives addressed the thesis question through a focus …

Professional Sports Teams And Fan Relations: A Public Relations Case Study Of The 1998-99 Philadelphia Eagles Football Team, Laura Elizabeth Litrenta

Theses and Dissertations

In professional sports, the field of public relations helps organizations foster positive relationships with their fans. But, when teams suffer losing seasons, recording more losses than wins, these relationships become strained.

The purpose of this study was to reveal how losing seasons affect the bond between professional sports teams and their fans. The results encourage sports relations practitioners to recognize fan needs and develop techniques that can help organizations maintain a more positive relationship with their fans during a losing season.

To examine the relationship between a professional sports team and its fans, this researcher traced the performance of the …

A Student's Guide To The History Of Public Relations And An Inquiry Into The Use Of Public Relations History In The Classroom, Christine Dunnington

Theses and Dissertations

The purpose of this study was to compile a PR student-friendly history of public relations, as well as learn how several university PR programs include public relations history in their curriculum. Literary research and interviews provided the information required for this study. Most universities teach public relations history within an introductory course, providing a historical background for the methods used by practitioners today. Discussions with professors found that most would like to have the resources to go into greater detail about the roots of this relatively young profession.

Communicating Through Photographs: A Guide For Public Relations Professionals, Carol Ann Desimine

Theses and Dissertations

The purpose of preparing this guide was to create a resource for public relations professionals to refer to when faced with the task of placing photographs in publications. The assumption is that most public relations professionals are not trained to think visually, partly because their education is focused on writing and virtually ignores aesthetics. Since readership surveys find that people prefer photographs over the written word, and that pictures capture attention quicker than headlines, it is essential that public relations people know how to use visuals to enhance a message. The primary research methods of this study were examination of …

Producing Award-Winning Publications, Jacob Christian Farbman

Theses and Dissertations

This thesis provides research findings on what design elements public relations professionals use to produce award-winning publications. Professionals in the workforce who use desktop publishing software to produce publications can use these findings as a reference guide. A survey was conducted of 15 public relations professionals who have won national awards for either their newsletters or brochures. These professionals belonged to one of the following public relations associations: the International Association of Business Communicators, the National School Public Relations Association or the Public Relations Society of America. Respondents were found to use serif typefaces for body copy, sans serif typefaces …

A Comparative Study Of Recruitment And Enrollment Practices In Colleges And Universities Using Integrated Marketing Communications, Alisa L. Hogan

Theses and Dissertations

A study was conducted to determine if using an integrated marketing communications (IMC) approach to college and university recruitment and enrollment helps institutions better achieve their enrollment goals.

This study involved a review of related research, in-depth interviews with education-specific marketing consulting firms, and admissions and marketing professionals at various institutions of higher learning. Primary research involved a 14-item self-administered questionnaire mailed to selected four-year colleges and universities across the country. The questionnaire asked institution executives familiarity and general institutional marketing questions, marketing activity questions, use of IMC, opinion inquiries and demographics.

Mean scores through coded responses, frequencies and percentages …

The Effective Use Of Billboards As A Communications Tool, Donna M. Lithgow

Theses and Dissertations

The purpose of this study was to identify guidelines for communicators to use as a reference when designing an outdoor campaign.

Secondary research provided information on properly designing and using billboards as a communications tool. This information included studies on billboards, research on color and design, and statistics relating to the outdoor industry.

The author compiled a list of agencies who won OBIE awards between 1994 and 1998. These awards are given to agencies annually by the Outdoor Advertising Association of America to recognize outstanding billboard campaigns. These agencies are among the best in outdoor communication throughout the United States …

The Importance Of Morale In The Workplace, Allison Rohner

Theses and Dissertations

This thesis studies the impact of morale on productivity and the bottom line. Research shows companies with high morale generate higher profits, greater productivity and happier employees.

Thousands of organizations and companies have problems with morale, but few have found ways to solve them. This thesis identifies conditions that lead to higher morale. The thesis examines morale programs at top companies and looks at a variety of different studies.

The research indicates that employees need to feel their efforts create positive social changes. Companies can contribute to charities or they can create programs to show the company's impact on the …

The Efficacy Of Community Policing: A Community Relations Case Study Of Gloucester County, New Jersey Patrol Officers And Residents, Ian J. Finnimore

Theses and Dissertations

Community Policing has become a driving management strategy in many police departments throughout the United States. Police officers are being asked to form long-lasting relationships with community members so both publics can more easily work together to solve community and crime issues This study's purpose was to determine the efficacy of community policing as it relates to both patrol officers and residents to determine what public relations skills may assist future community policing initiatives. A patrol officer survey was designed and distributed to 24 municipal police departments. 394 surveys were delivered with 199 usable respondents. Officers were asked to give …

Public Relations Practitioners Versus The Media: The Analysis Of Standards, Stephen A. Kandik

Theses and Dissertations

This study determined how both the media and public relations practitioners perceived professional standards in the public relations field and how these perceptions could be changed. This study required the use of abstracting systems, the Internet, databases, journals and periodicals, in-depth interviews and e-mail surveys. Five in-depth interviews with journalists along with five in-depth interviews with public relations practitioners provided the information needed to create the survey instrument. Both journalists and public relations practitioners provided 99 responses to the survey. Data analysis included t-tests and a factor analysis. The study proved that the media view the professional standards within the …

Reviving The Image: Communicating The Benefits Of Labor Unions, Kathleen Mulholland

Theses and Dissertations

The goal of this study is to show that unions need to communicate the purpose they serve in society to revive their tarnished image. The results show through quantitative and qualitative analysis that although some studies show the public approval rating of unions has increased, a negative image still exists.

To determine the type of message the mass media is sending to the public about unions, a content analysis was performed on articles written by the Washington Post about four national strikes. Twelve individual in-depth interviews were conducted using six union and six nonunion participants to gather detailed information concerning …

Review Of Current Newsletter Literature With Today's Novice Publisher In Mind, Tobias Bruhn

Theses and Dissertations

The purpose of this project was to develop a comprehensive overview of current newsletter literature with the needs of novice publishers in mind. Just like any large organization or publishing house, first-time publishers use newsletters to communicate with their employees, club or church members, or customers.

However, in this booming industry, first-time publishers not only compete against each other, but also professional publishers with far greater resources and capabilities. No wonder that publishers go in and out of business on a daily basis. Therefore, this thesis limited the information to selected components of the newsletter production process appropriate for novice …

Changing The Image Of Vocational Education, Laura Timberman

Theses and Dissertations

The purpose of this study was to (1) determine existing opinions of vocational education and (2) identify steps to be taken by vocational schools to improve image problems and to attract students.

A written survey was sent to the 21 New Jersey public vocational school superintendents. Twenty responses were received.

The results of the study indicate that the term "vocational" indeed carries a stigma. The leading association for vocational education recently underwent a name change. Many vocational schools are following suit, changing their names to eliminate the word "vocational."

The study also addressed the new courses being taught at vocational …

The Influence Of Religiosity In The Construction Of Meaning From Advertising Messages Intended To Promote Lifestyle Values, Lillian Billing

Theses and Dissertations

Religiosity has largely been ignored by consumer research as a factor in the negotiation of meaning from magazine advertisements containing lifestyle messages. A meaning based study was undertaken to seek to identify its presence and emergence within a religious audience. A qualitative methodology employing in-depth, phenomenological interviewing was designed. Six members of the Church of Jesus Christ of Latter-day Saints, three men and three women, were invited to give their interpretations, thoughts, and feelings towards four magazine advertisements. A second in-depth phenomenological interview was conducted with each participant to provide individual lifeworld contexts. Analysis employed a previously tested conceptual construct, …

Family-Of-Origin Distress And Intimacy In Later-Life Couples, Paul James Birch

Theses and Dissertations

Married couples aged 55-98 were surveyed regarding their perceptions of family-of-origin distress, their affective communication and problem solving communication skills, and their emotional intimacy. Two 2-way ANOVAs were performed with husbands' (model 1) and wives' (model 2) emotional intimacy scores as dependent measures and family-of-origin distress scores as the independent measures. Then both models were re-analyzed with affective communication and problem solving communication entered as co-variates. Results suggested that for both husbands and wives, emotional intimacy was affected by family-of-origin distress. Additionally, intimacy was affected by the distress in their spouses' family-of-origin in both models. Post-hoc analyses suggested that as …