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Caution, Traffick Ahead: Determining Message Design Features From Anti-Human Trafficking Non-Profit Organizations, Elayne Goldman

Theses and Dissertations

This paper looks at the effectiveness of the messages distributed by Anti-Human Trafficking Non-Profit Organizations, from the perspective of the individual Non-Profit Organizations themselves. Anti-Human Trafficking messages are disseminated to the public by non-profit organizations on a daily basis, but are constantly ignored. This paper tries to determine why. Research suggests that Non-Profit Organizations use either fear appeal or a call-to-action when creating and distributing their messages, and the goal of the study conducted was to determine the effectiveness of those messages from the perspectives of those who create the messages. Participants were individuals from Anti-Human Trafficking Non-Profit Organizations that …