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A New Development In Front Group Strategy: The Social Aspects Public Relations Organization (Sapro), Rachel Pietracatella, Danielle Brady

Research outputs 2014 to 2021

Increased pressure on risk industries to reduce their negative impact on society has resulted in an increasing volume of “risk” and “responsibility” communications from interest groups known as Social Aspects Public Relations Organizations (SAPROs). SAPROs have been criticized for being the “front groups” of risk industries (e.g., the tobacco, gambling, sugar, and alcohol industries). Operating within the neoliberal policy framework, SAPROs seek to forestall regulation and prioritize industry profits over public health. Building on risk industry research from the public health sphere, this article examines the SAPRO phenomenon and situates it in the political public relations (PR) literature. Specifically, it …