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Hey Girl, Feel My Thesis. Know What It's Made Of? Research Material., Mya Lynn Pritts
Hey Girl, Feel My Thesis. Know What It's Made Of? Research Material., Mya Lynn Pritts
Masters Theses
As Generation Z becomes the newest generation to enter adulthood, it is valuable to understand their thought processes and communication patterns. Individuals of Generation Z are known to be digital natives, as they were born into a world of technology with the internet at their fingertips. Understanding Generation Z's use of memes is an area where little research has been done so far. The purpose of this study was to determine how Generation Z interprets and communicates with memes on the internet and social media platforms. Unlike previous research, this study analyzed the participants' perceptions, which further contributes to an …
Mislabeled: A Study Of Generational Labels And Gen Z Stereotypes, Levi Victor Smith
Mislabeled: A Study Of Generational Labels And Gen Z Stereotypes, Levi Victor Smith
Masters Theses
Generation Z is the newest cohort to be introduced in the generational cycle and has earned the attention of marketers, researchers, and the general public alike. While individuals and members of other generations have been quick to stereotype and assign labels to members of Generation Z, little research has been done to see if such labels are accurate. Therefore, the purpose of this study was to discover whether generational labels can accurately communicate the characteristics of individuals within Generation Z. This study used Henri Tajfel's and John Turner’s Social Identity Theory to examine how group membership defines self-identity in terms …