Open Access. Powered by Scholars. Published by Universities.®
Articles 1 - 2 of 2
Full-Text Articles in Entire DC Network
Message Framing And Interactivity In Direct-To-Consumer Internet Advertisements: Visual And Textual Cues On Web Sites For Prescription Medications, Brooke Alayne Harrington
Message Framing And Interactivity In Direct-To-Consumer Internet Advertisements: Visual And Textual Cues On Web Sites For Prescription Medications, Brooke Alayne Harrington
LSU Master's Theses
Americans’ adoption of the Internet has spawned the increased usage of this medium for direct-to-consumer advertising by pharmaceutical manufacturers, despite the widespread controversy over the ethics of the practice, the educational value of direct-to-consumer advertising, and the ultimate cost of the practices to the public. While the U.S. Food and Drug Administration regulates the industry’s advertising within traditional media, the agency does not yet impose standards for direct-to-consumer advertising of prescription medications on the Internet. This content analysis of the visual and textual cues of 100 direct-to-consumer Web sites for prescription medications identifies the unexpected strong presence of gain frames …
Entertainment Media And "Backstage" Event Framing: How 24 Defines Torture, Skye Chance Cooley
Entertainment Media And "Backstage" Event Framing: How 24 Defines Torture, Skye Chance Cooley
LSU Master's Theses
The purpose of the current study is to examine how the prime time television show 24 frames torture by US government officials almost exclusively in scenarios of high-consequence, high-confidence that are not supported by public opinion polls, provide contextual rationalizations that are unrealistic, show torture methods as a viable means to gain needed information, and show enemy combatants torturing U.S. citizens. Through a quantitative content analysis of torture on the television series 24 and an analysis of focus groups’ reactions to select episodes of 24 portraying torture in such scenarios, the study seeks to investigate the role of entertainment media …