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Development And Validation Of A Crisis Self-Efficacy Scale, Sejin Park

Doctoral Dissertations

This study develops a valid and reliable self-efficacy scale specific to the crisis context. The rationale for developing the scale is first to provide a tool for crisis communication researchers to better understand behavioral aspects of crisis. Second, as people have different levels of crisis self-efficacy, it is difficult for crisis managers to develop audience-specific messages and create crisis preparedness programs. A crisis self-efficacy scale enables crisis managers to develop more effective message strategies to protect publics and minimize crisis damage. The scale also provides practitioners a useful longitudinal index of progress in crisis preparedness programs to track changes in …