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Motives For And Against Participating: A Hermeneutical Study Of Media Participation In Norway And Ireland, 2005-2006, Lars Nyre, Brian O'Neill
Motives For And Against Participating: A Hermeneutical Study Of Media Participation In Norway And Ireland, 2005-2006, Lars Nyre, Brian O'Neill
Conference Papers
There is a tension between consumer and citizen motives for participating in media and the internet. The first is oriented to personal gain and self-fulfillment, while the second is oriented to long-term collective goals of a political nature. People are in the process of adopting these motives to the social media and their participatory requirements, and tensions run high. This chapter discusses two forms of motivation; enjoyment and engagement, and we define them normatively to inform our empirical analysis of reasoning by consenting adults in Dublin, Ireland (2006) and Bergen, Norway (2005). We asked 64 people about their participation in …
Experiences Of Interaction And Participation In Media Communication In A Digital Environment, Brian O'Neill
Experiences Of Interaction And Participation In Media Communication In A Digital Environment, Brian O'Neill
Conference Papers
Digital technologies, it is claimed, provide enhanced opportunities for interactivity and participatory engagement in media communication for ordinary audience members. Whether arising simply from the enhanced functionality offered to media consumers, or through utilising the various channels available to audiences to talk back to media providers, it would appear that audiences are empowered in new ways, previously unavailable in the analogue era. This paper examines what use ordinary audience members make of such opportunities. Drawing on a comparative study of layperson participation in broadcast media in three European countries (Norway, Portugal and Ireland), this paper presents findings from the study …