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Constructing Asian/American Women On Screen, Charleen M. Wilcox
Constructing Asian/American Women On Screen, Charleen M. Wilcox
Communication Theses
Asian/American women occupy a highly circumscribed subject position in popular Western culture that entails a unique reading of our bodies. My discussion of this group will gain greater depth and scope by using Black body theory as a theoretical framework to better understand how Asian/American bodies become a site to enact a multitude of fantasies, fears, and anxieties. I will examine three case studies: the construction of the interracial “romance” featuring Asian/American women produced in classical Hollywood cinema, interracial pornography featuring Asian/American female performers, and the independent works of Asian/American feminist filmmakers. Topics interrogated include the over-determination of non-White bodies …
Gender Images And Power In Magazine Advertisements: The Consciousness Scale Revisited, Lorie N. Bonham
Gender Images And Power In Magazine Advertisements: The Consciousness Scale Revisited, Lorie N. Bonham
Communication Theses
This study re-evaluates the Consciousness Scale originally formulated by Pingree et al. in 1976. The element of assumed power was added to the Consciousness Scale, which was then used to evaluate 516 magazine advertisements from 1999 to determine if the Consciousness Scale still accurately evaluates sexism in media. A set of advertisements was culled which had contradictory Consciousness Scale and power ratings. The set was evaluated, revealing common themes, which created difficulty in coding these modern images. The study revealed that while the Consciousness Scale can still provide a valuable tool in evaluating media images, the change in the social …