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Articles 1 - 25 of 25
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"The Falling Man" As Viewed In The Lens Of The "Public Sphere", Laura Reinacher
"The Falling Man" As Viewed In The Lens Of The "Public Sphere", Laura Reinacher
Communication Studies
No abstract provided.
The Miscommunication Of Standardized Education, Eliott James Walker
The Miscommunication Of Standardized Education, Eliott James Walker
Communication Studies
No abstract provided.
Ocbf Fundraising Handbook, Clare Devlin
Ocbf Fundraising Handbook, Clare Devlin
Communication Studies
This project was created to help the Orange County Bar Foundation, a non-profit organization, enhance its communication with its stakeholders. Task messages in a handbook give instructions stipulating how the Foundation staff could be more persuasive at the Foundation's annual golf tournament, and get more golfers to enter their sweepstake. The handbook is informed by persuasion theories such as the door-in-the-face theory, reciprocity theory, and supply and demand theory.
Lady Gaga: Performer, Persona, And Political Advocate, Cassidy Burns
Lady Gaga: Performer, Persona, And Political Advocate, Cassidy Burns
Communication Studies
No abstract provided.
Loose Connections, Strong Networks: Self-Enrollment And The Rhetoric Of 350.Org, Daisy Celine Lucile Brightman
Loose Connections, Strong Networks: Self-Enrollment And The Rhetoric Of 350.Org, Daisy Celine Lucile Brightman
Communication Studies
No abstract provided.
Humble Me: Increasing Awareness Of Ethnocentrism And Of The Need For Ethnorelativism Through A Spoken Word Performance Event, Corinne H. Sherman
Humble Me: Increasing Awareness Of Ethnocentrism And Of The Need For Ethnorelativism Through A Spoken Word Performance Event, Corinne H. Sherman
Communication Studies
No abstract provided.
Virtual Brand Communities And Brand Loyalty: A Case Study Of Mindbody Inc.'S Virtual Brand Community, Dillon Katz
Virtual Brand Communities And Brand Loyalty: A Case Study Of Mindbody Inc.'S Virtual Brand Community, Dillon Katz
Communication Studies
This case study explores how the fast-growing software company MINDBODY, Inc. utilizes their virtual brand community on Facebook in order to build brand loyalty. My research primarily explores how Communication Studies researchers have come to understand the effects of virtual communities on brand loyalty from the perspective of Social Capital, Attribution, and Social Identity theories. It discusses what virtual brand communities are, how they are formed, and how marketers and consumers utilize them. Furthermore, I discuss how virtual brand communities facilitate the growth of social capital among users and why this is a key step in their sustainability. I divulge …
Drenched Fitness: Marketing Toward Men, Erin Sydni Abzug
Drenched Fitness: Marketing Toward Men, Erin Sydni Abzug
Communication Studies
No abstract provided.
Where Does It Hurt? A Cultivation Theory’S Perspective On Domestic Violence, Kendra Grace White
Where Does It Hurt? A Cultivation Theory’S Perspective On Domestic Violence, Kendra Grace White
Communication Studies
This study investigated Cultivation Theory and its role in the issue of domestic violence. I hypothesized that people who are exposed to larger quantities of pop culture mediums will have less negative attitudes towards the issue of domestic violence. My study also posed research questions about the relationship between the attitudes towards domestic violence with both basic domestic violence knowledge and personal experience with the issue. I gathered my data through a thirty-question survey and distributed it online, using convenience and snowball samples. My results did not support my hypothesis; however, I did find statistical significance for a negative correlation …
A Comparative Analysis Of The First Inaugural Addresses Of Presidents Franklin D. Roosevelt And Barack Obama, Siobhan Miller
A Comparative Analysis Of The First Inaugural Addresses Of Presidents Franklin D. Roosevelt And Barack Obama, Siobhan Miller
Communication Studies
No abstract provided.
Respect, Cho Chang, And Asian Representation: A Critical Analysis Of The White Gaze In Harry Potter, Kaitlin Pham
Respect, Cho Chang, And Asian Representation: A Critical Analysis Of The White Gaze In Harry Potter, Kaitlin Pham
Communication Studies
Within the Harry Potter series, females who are in charge of their sexuality seem egotistical and provoking; thus, seen as manipulative to their male counterparts, and the readers. That being said, the values that Hermione Granger possess that push her above Cho Chang’s become ultra-defined, preaching to the audiences how Rowling believes the ultimate female should behave and think, and how Chang has no possibility of attaining these qualities. In this paper, I will analyze and discuss J.K. Rowling’s role in perpetuating the White Gaze with her depiction of Cho Chang in her series, and how Chang’s interpretation in the …
Brave: A Feminist Perspective On The Disney Princess Movie, Danielle Morrison
Brave: A Feminist Perspective On The Disney Princess Movie, Danielle Morrison
Communication Studies
No abstract provided.
Gender Representation In Sports Communication, Michelle R. Stiller
Gender Representation In Sports Communication, Michelle R. Stiller
Communication Studies
No abstract provided.
Cal Poly Open House: An Application Of Communication Principles, Jillian Syftestad
Cal Poly Open House: An Application Of Communication Principles, Jillian Syftestad
Communication Studies
No abstract provided.
From Print Culture To Digital Culture: Effects On Communication, Culture, And Technology, Brent Weber
From Print Culture To Digital Culture: Effects On Communication, Culture, And Technology, Brent Weber
Communication Studies
No abstract provided.
Poly Royal 2014: Applying Communication Concepts In Order For A Successful Annual Rodeo Event, Shyan Souza
Poly Royal 2014: Applying Communication Concepts In Order For A Successful Annual Rodeo Event, Shyan Souza
Communication Studies
No abstract provided.
The Power Of Plur: Edmc As A Reflection Of A New Generation, Nichole Lorenz
The Power Of Plur: Edmc As A Reflection Of A New Generation, Nichole Lorenz
Communication Studies
With such a broad amount of musical expression and cultural appeal, EDM has quickly become a captivating phenomenon in the United States in recent years. There is a significant trend going on with EDM culture and what it represents for youth today. For this reason, I want to dig further into the growing phenomenon of EDMC (Electronic Dance Music Culture) in the United States. I want to better understand what is going on beneath the surface façade of costumes and drug use. Why does this culture appeal to so many young people? In addition, I seek to find out whether …
Learn By Traveling Through Aiesec: The Importance Of Studying And Experiencing Intercultural Communication, Haley Gross
Learn By Traveling Through Aiesec: The Importance Of Studying And Experiencing Intercultural Communication, Haley Gross
Communication Studies
No abstract provided.
Perceptions Of The Communications Studies Major: Is There A Female Stereotype?, Kyle Petersen, Karina Almaguer
Perceptions Of The Communications Studies Major: Is There A Female Stereotype?, Kyle Petersen, Karina Almaguer
Communication Studies
This paper investigates whether there is or is not a correlation between feminine perceptions of Communications and the relevance of the major. One Hundred Cal Poly San Luis Obispo students were asked to complete a survey that included basic student demographics as well as if they have taken courses within the major or know anyone within it, their perceived relevance of the major, and whether they believed it to be for males or females. The test between the two variables was shown as approaching statistical significance. After analyzing these results, using feminine perceptions as the independent variable and the relevance …
The Deceptions Of Powerful Female Roles: A Feminist Critique Of Homeland, Shelby C. Murray
The Deceptions Of Powerful Female Roles: A Feminist Critique Of Homeland, Shelby C. Murray
Communication Studies
No abstract provided.
Use Of Peripheral Route Triggers To Test Buying Habits On Social Curating Sites, Kellie K. Brown
Use Of Peripheral Route Triggers To Test Buying Habits On Social Curating Sites, Kellie K. Brown
Communication Studies
Ecommerce has become an increasingly visual activity as images of product fill websites, social media, and social curation sites. The Elaboration Likelihood Model has often been used to examine and explain online purchasing behavior; however, this previous research barely touches on the use of peripheral cues. In analyzing the effect of peripheral cues on buying habits when searching social curation sites, statistical results from a survey conducted using women aged 18 to 34 in the San Luis Obispo area showed that these cues made no difference on the activity of a user. Regardless of their awareness to the visual cues, …
Media Portrayal Of Individuals In The Lower Class And Its Effects On Attributions Of Educational Hardships, Krista A. Burke
Media Portrayal Of Individuals In The Lower Class And Its Effects On Attributions Of Educational Hardships, Krista A. Burke
Communication Studies
This study investigated how media portrayals of individuals in the lower class affect people’s beliefs about educational hardships in lower socioeconomic areas. Specifically, this study looked at the attributions of these hardships to determine if media consumption had an effect on the internality of attributions. It was hypothesized that increased media consumption would be related to an increased tendency toward internal attributions. It was hypothesized that increased media consumption would lead to lower support for policy changes regarding education. A survey was distributed to assess media consumption habits and attitudes toward educational hardships in the lower class. Correlation results yielded …
Studying Communication: Deepening My Understanding And Insights, Katie Sepa
Studying Communication: Deepening My Understanding And Insights, Katie Sepa
Communication Studies
This paper shows the great impact that studying communication can have on an individual. It provides descriptive insights that are highly applicable to daily life. It also aims to spread that knowledge onto others, as the lessons revealed are quite valuable.
A Study Of The Effect Of Product Placement In Television Shows And Its Influence On Consumer Behavior, Danielle Patton
A Study Of The Effect Of Product Placement In Television Shows And Its Influence On Consumer Behavior, Danielle Patton
Communication Studies
This study investigated the use of product placement in television shows as a catalyst for product purchasing behavior. It was hypothesized that television viewers would be more likely to purchase a product seen through a product placement in a television show than in a commercial advertisement. Furthermore, it was also hypothesized that viewers would be more influenced to buy a product if they saw a favored television character interacting or promoting the product. These hypotheses were tested by running a bivariate correlation to determine the correlation between television viewing and purchasing habits, a paired sample t-test to determine whether there …
The World Is My Classroom, Dante Pisana Logie
The World Is My Classroom, Dante Pisana Logie
Communication Studies
The purpose of this paper is to use retrospective sensemaking to analyze and dissect my experiences abroad. Retrospective sensemaking can be defined as the act of reevaluating past experiences and attaching in-depth meaning to them. In my case, I will outline different interactions I had abroad, and use other scholars’ research in intercultural communication, to form a more educational understanding of my trip. The first portion of my paper will be an introduction to the general themes of cultural identity and intercultural communication. After defining and analyzing these terms, I present a call to action for institutions to utilize intercultural …