Digital Commons Network^™

History, Collective Memory, And The Appropriation Of Martin Luther King, Jr.: Reagan's Rhetorical Legacy, Denise M. Bostdorff, Steven R. Goldzwig

College of Communication Faculty Research and Publications

This article argues that President Ronald Reagan appropriated Dr. Martin Luther King, Jr.'s words and memory to suggest equal opportunity in the United States had been largely achieved. Individuals—rather than the government—now had to take responsibility for any additional progress. By arguing that the dismantling of federal civil rights laws and social programs was actually consistent with Dr. King's words, President Reagan advanced his own agenda for civil rights in direct violation of Dr. King's intentions, while narrowing the purview of civil rights to eliminate government intervention in employment, education, and other arenas.

The Fairness Doctrine Redux: Media Bias And The Rights Of Broadcasters, Erik Ugland

College of Communication Faculty Research and Publications

No abstract provided.

Service Learning Across The Curriculum: A Collaboration To Promote Smoking Cessation, Jean M. Grow, Joyce M. Wolburg

College of Communication Faculty Research and Publications

This paper focuses on how pedagogy, service, and scholarship can be combined across the advertising curriculum through service learning, which invigorates collaboration among faculty members, student teams, and advertising professionals. The authors demonstrate how service learning projects integrate curricula using a community-based client, ultimately leading to scholarship and professional outcomes. Specifically, this study analyzes the launch of a service learning-based smoking cessation campaign on a Midwest college campus.

Construction Of Readership In Ebony, Essence, And O, The Oprah Magazine, Lee Miller, Bonnie Brennen, Brenda Edgerton-Webster

College of Communication Faculty Research and Publications

Miller et al examine the construction of readership in Ebony, Essence and O, The Oprah magazine, three popular magazines that purport to be a vehicle of identity and awareness for their target audience. Upon evaluation, they found that Ebony and Essence both challenge the hegemonic process with the incorporation of cultural artifacts that call upon collective memory to form reader association.

Lockouts, Protests, And Scabs: A Critical Assessment Of The "Los Angeles Herald Examiner" Strike [Article], Bonnie Brennen

College of Communication Faculty Research and Publications

This essay uses the case of the Los Angeles Herald Examiner strike, 1967–1977, to show how a critical labor perspective offers historically grounded, politically informed, and culturally situated analyses of media practices and uses. The decade-long strike analyzed here, which has been virtually ignored by media historians, highlights the devastating economic consequences for both the newspaper and the Guild. This essay focuses on the political and cultural implications of class conflict, read through the power struggle between Los Angeles Newspaper Guild members and the Hearst-owned Herald Examiner over issues of identity, work, and economics.

Taming The Wildest: What We've Made Of Louis Prima, John J. Pauly

College of Communication Faculty Research and Publications

No abstract provided.

How Responsible Are “Responsible” Drinking Campaigns For Preventing Alcohol Abuse?, Joyce M. Wolburg

College of Communication Faculty Research and Publications

Purpose

– The purpose of this article is to question the misplaced efforts to curb alcohol abuse through “responsible” drinking messages from the alcohol industry, asking how responsible this strategy really is.

Design/methodology/approach

– This article cites published research that calls into question the effectiveness of “responsible” messages, particularly those that situate the problem of alcohol abuse within drunk driving and underage drinking without addressing heavy consumption. Examples of “responsible” messages are drawn from websites of three major beer companies.

Findings

– Problems with “responsible” drinking are identified, including the fact that such messages place the problem within the user …

Inaugurating The Second Reconstruction: President Truman’S Committee On Civil Rights, Steven R. Goldzwig

College of Communication Faculty Research and Publications

No abstract provided.

Drawing The Line Between Targeting And Patronizing: How “Vulnerable” Are The Vulnerable?, Joyce M. Wolburg

College of Communication Faculty Research and Publications

Purpose – This article aims to address the nature of vulnerability and the basis for protecting certain audiences from targeted goods and services. It aims to evaluate the need for protection as well as marketers’ defense that protection merely patronizes audiences.

Design/methodology/approach – This article cites published research that offers guidelines for determining vulnerability in the marketplace and examines conclusions from a case study that argue for holding companies to have standards of both individual and collective responsibility.

Findings – Categories of vulnerability are offered, and distinctions are drawn between the vulnerable and the disadvantaged to provide a rationale for …