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Communication

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University of Wisconsin Milwaukee

Theses/Dissertations

2016

Consumer Politics

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Farm Aid: A Case Study Of A Charity Rock Organization, Andrew Palen Dec 2016

Farm Aid: A Case Study Of A Charity Rock Organization, Andrew Palen

Theses and Dissertations

This study examines the impact that the non-profit organization Farm Aid has had on the farming industry, policy, and the concert realm known as charity rock. This study also examines how the organization has maintained its longevity. By conducting an evaluation on Farm Aid and its history, the organization’s messaging and means to communicate, a detailed analysis of the past media coverage on Farm Aid from 1985-2010, and a phone interview with Executive Director Carolyn Mugar, I have determined that Farm Aid’s impact is complex and not clear. Farm Aid, while very active in the political sphere, including lobbying for …