Digital Commons Network^™

Consider The Source: Receiver-Assigned Attributions Of Credibility To Influential Bloggers, Aaron Michael Sachs

Masters Theses

The purpose of this study is to examine credibility as it pertains to blogging. While studies have traditionally considered credibility in the context of the material being created, this study examines source credibility in the context of the personality creating the material. Therefore, this study functions primarily as an exploratory study and seeks to present an understanding of source credibility from the perspective of the individuals participating in blogging communities cultivated by influential bloggers. An interview questionnaire was specially developed for this study. Ten participants were selected for this study. Eight of them are females, two of the participants are …

Effectiveness Of Antismoking Campaign Strategies On Smoking Cessation Of Chinese Smokers: An Application Of Taylor’S Six-Segment Message Strategy Wheel, Xizi Cai

Masters Theses

China has the largest smoker population in the world. Since 2006, with China as a member country of WHO FCTC (World Health Organization Framework Convention on Tobacco Control), the country has seen more and more antismoking campaigns on various kinds of media both national and local. However, the effectiveness of these antismoking campaigns is still not clear, especially within Chinese traditional smoking culture background.

Adopting an in-depth interview approach, this study explores how different antismoking campaign strategies in terms of Taylor’s Six-segment Massage Strategy Wheel could influence smoking cessation of Chinese adult smokers who have quitting experience. Research questions focus …

The Mother-Infant Dyad Study: A Grounded Theory Inquiry Into The Day-To-Day Experiences, Between First-Time Mothers And Their Infants, That Influence Feeding Practices, Jennifer Jean Helvey

Masters Theses

Background: Inappropriate infant-feeding practices linked to excessive, rapid, early weight gain, are potentially powerful intervention points for reducing risk of later obesity. Understanding how and why these behaviors begin is currently the topic of much research. Because breastfeeding has been found to be somewhat protective against early rapid gain, and because low-income, Southeastern U.S. populations are significantly less likely to initiate and maintain breastfeeding, it is critical to focus efforts in these populations. Grounded theory methodology provides the optimal theoretical underpinnings for exploring development of these practices.

Research Objective: The objective was to explore, using grounded theory methodology, the set …

Reporting Matt Murdock's Double Life: The Image Of The Journalist In Marvel Comics' Daredevil, Robby Wayne O'Daniel

Masters Theses

Popular entertainments often provide the general public with a construct for who a journalist is and what the work of a journalist entails. It is important to study journalists in the popular culture to understand how the idea of the journalist is conceived by those who do not go to newsrooms and do not have first-hand experience with how journalists work. In order to do their jobs, journalists must regularly interact with the public at large, gathering facts, coordinating appointments, interviewing and so on. If these people have a negative image of the journalist, it would be helpful for journalists …

The Information Landscape Of A Wicked Problem: An Evaluation Of Web-Based Information On Colony Collapse Disorder For A Spectrum Of Citizen Information Seekers, Reid Isaac Boehm

Masters Theses

The following research takes a mixed method approach to understanding the information landscape of a wicked problem. Wicked problems are defined as being uncertain in cause, having many stakeholders with conflicting interests, and inevitably have no foreseeable solution. Through the study a framework is implemented that assesses a portion of the landscape of colony collapse disorder information from the federal government via the web. Using a government information valuation framework that takes into account a spectrum of citizen user needs, the research was able to look at the information content within the context of the public sphere and to apply …

Diffusion Of Social Media Among County 4-H Programs In Tennessee, Rebekah Bowen

Masters Theses

Over the past decade, Cooperative Extension and 4-H professionals have been faced with the decision of whether they should adopt new communication technologies such as social media to interact with their rapidly growing audience. Current research on social media and Extension shows that there are some identified risks and barriers (Fuess & Humphreys, 2011; Seger, 2011); however, many Extension professionals believe that social media usage could be very beneficial for Extension and\or 4-H usage (Coates, 2004; Rhoades, Thomas & Davis, 2009; Kinsey, 2010). In order to increase the body of empirical research on this subject, a quantitative study was conducted …

Emergency Text Messaging Systems And Higher Education Campuses: Expanding Crisis Communication Theories And Best Practices, Tanya Desselle Ickowitz

Masters Theses

Recent public safety threats affecting college and university campuses during episodes of natural disasters and mass violence have exposed numerous challenges and opportunities in crisis and risk communication. The evacuation of college campuses during natural disasters such as Hurricane Katrina in 2005 and episodes of mass violence such as the shootings at the University of Alabama-Huntsville in 2010, among others, have revealed how even the most well-developed campus communication plans leave room for improvement during actual crisis events (Catullo, Walker, & Floyd, 2009). Through in-depth interviews (N=10) of crisis communication managers at U. S. colleges and universities, as well as …

Creating A Brand Experience Across Media Channels, Virginia Gibson Switzer

Masters Theses

This study examines how messages marketed through different media channels impact a consumer’s brand experience. The goal of this study was to explore the extent to which consumers experience brands through media channels. This study relies on four focus group sessions and a thematic content analysis to gather findings. It was discovered that consumers viewed customer service as the leading characteristic in brand loyalty.

Consumers were primarily impacted by brands through consumer reviews, reliable sources, convenience and special promotions. Participants chose reliable print mediums as a resource to research products. Online sources were the leading medium for reading consumer reviews …

Teach For America Teachers' Blogs On Teaching, Samantha Nicole Holt

Masters Theses

In 1989, Princeton University senior Wendy Kopp conceived the idea of a national teacher corps that would place the brightest young people in the schools that were the most difficult to staff. This idea, which became Teach For America (TFA), took life in 1990, and has since become a powerful force in the public education reform movement. TFA consistently attracts college graduates from the nation’s top universities, and with the funding it receives from private donors as well as the federal government, the organization recruits and trains these individuals who commit to teach in the country’s highest-needs public schools. Critics …