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Narrating Jackson State: An Examination Of Power Relations And Mississippi Newspaper Coverage Of The 1970 Shootings At Jackson State College, Leslie Hassel
Electronic Theses and Dissertations
The following thesis examines media coverage of a 1970 campus shooting at Jackson State University in Jackson, Mississippi, during which two black students were killed and several others were injured. Over forty years after the shootings, the incident remains largely absent from the dominant historical narrative. This study posits that the contradictory accounts published by various Jackson-area news outlets blurred the lines between facts and subjective perspectives and as a consequence limited the resources used by historians to construct a narrative of the shootings. Consequently, Mississippi media outlets contributed to the incident's absence from the dominant historical narrative and American …
The Middle Class Tax Relief And Job Creation Act Of 2012 And Its Impact On Television Broadcasting And Future Broadband Wireless Communications, David H. Cole
Electronic Theses and Dissertations
The upcoming Incentive Auction for the 600 MHz band will cause the relocation of hundreds of UHF television stations while potentially freeing up as much as 120 MHz of valuable electromagnetic spectrum for utilization by wireless communications providers. This "new" wireless spectrum will allow wireless providers to increase their wireless broadband capabilities and feed the ever-growing demand by consumers for more wireless broadband capacity. This thesis addresses the mechanics of the proposed auction platforms, the impact the auction will have on existing television broadcasters, and explores some of the possible future opportunities the repurposing of the 600 MHz band presents …
Liberté, Égalité, Laïcité?: Defining French National Identity, Elizabeth Adair Abbot
Liberté, Égalité, Laïcité?: Defining French National Identity, Elizabeth Adair Abbot
Honors Theses
The French notion of laïcité, or secularism, originating from the French Revolution, today is engrained in the sense of French National Identity. In modern French society, this idea of laïcité is especially important in classrooms, which are seen as public, secular spaces where national identity is transmitted. This has created many problems with the recent increase in immigrants to France from traditionally Muslim North African countries, as demonstrated by the controversial headscarf ban in 2004. This thesis further examines these tensions in analyzing the Charte de Laïcité, issued by the government to be posted in all French public schools in …
Do Sports And Public Relations Make A Winning Combination For Schools? - How Public Relations Is Utilized In The Ole Miss Athletics Department And That Of Four Other Universities, Lauren Mcmillin
Honors Theses
This thesis covers several areas of investigation. A majority of the information came from staff members in the Ole Miss Athletics Department and the Ole Miss Athletics Foundation, including information from my own experiences working with both organizations. In researching other schools, I reached out to colleagues associated with the four other universities that I examined, interviewing them on different subject matters. Additional information was found in textbooks and online articles. From my research, I was able to discover the various methods that schools use to promote athletics programs. By employing the areas of public and media relations, marketing, social …
An Analysis Of The Media's Coverage Of The Columbine High School And Sandy Hook Elementary School Shootings, Mara Joffe
An Analysis Of The Media's Coverage Of The Columbine High School And Sandy Hook Elementary School Shootings, Mara Joffe
Honors Theses
The primary purpose of the current research was to determine what ethical challenges have evolved for journalists covering breaking news stories, focusing on the differences in print coverage between the 1999 Columbine school shooting and the 2012 Sandy Hook school shooting. A total of 435 news stories originating from the Denver Post, the Hartford Courant and the Chicago Tribune were used in the analysis, categorized by type, main point, length and tone of each article. Overall, several of the findings were consistent with the literature. Two results hold major implications for the journalism field. First, the increase in interpretive, opinion …
Harnessing The Power Of Social Media: How Four Fortune 500 Companies Utilize Social Media, Mary Elizabeth Cronk
Harnessing The Power Of Social Media: How Four Fortune 500 Companies Utilize Social Media, Mary Elizabeth Cronk
Honors Theses
Harnessing the Power of Social Media: How Four Fortune 500 Companies Utilize Social Media to Drive Increased Sales and Optimize Marketing. The purpose of this study is to demonstrate how Fortune 500 companies use social media as an effective marketing strategy. The researcher interviewed social media managers and marketing professionals at the following four Fortune 500 companies in Atlanta, Ga.: The Coca-Cola Company, AT&T, United Parcel Service and Georgia Power Company. This case study found that executives at the four selected Fortune 500 companies maintain relevant social media websites and perceive company involvement as a powerful marketing tool. However, executives …
Reshaping The Message: Marketing The Quest For Marriage Equality In Mississippi, Nathaniel Weathersby
Reshaping The Message: Marketing The Quest For Marriage Equality In Mississippi, Nathaniel Weathersby
Honors Theses
The case for marriage equality is one that is becoming more and more prevalent in the States. Currently 17 states allow for the performance and recognition of same-sex marriages. The other 33 have constitutional bans on same-sex marriage. Of the 17 states that have same-sex marriage 3 of those made marriage constitutional through popular vote. This thesis sought to provide evidence and tactics for an Integrated Marketing Communications campaign that would advocate for the passing of a hypothetical ballot measure amending Mississippi's current status on same-sex marriage. This thesis compiles the research of multiple research institutions and polling services focused …