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Communication

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University of Massachusetts Amherst

Theses/Dissertations

Gender

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Productive Women: Gender, Sex, And Labor In The Digital Cultural Economy, Kavita Nayar-Jablonka Oct 2022

Productive Women: Gender, Sex, And Labor In The Digital Cultural Economy, Kavita Nayar-Jablonka

Doctoral Dissertations

Explicit sex and sexuality have come to figure more prominently in mainstream media and popular culture in recent years, sparking public concern and scholarly debate on how the “sexualization” of culture particularly affects women. Against this backdrop and amidst digitally reconfigured circuits of media production and consumption, ordinary women participate in, and potentially profit from, the commodification of sexual interactions and relationships. This study compares women’s practices in cultures of cam modeling and sugar dating in order to better understand their meanings and contexts. Whether performed in tandem with romantic dating scripts and roles, as is common in sugar dating, …


Alt-Education: Gender, Language, And Education Across The Right, Catherine Tebaldi Mar 2022

Alt-Education: Gender, Language, And Education Across The Right, Catherine Tebaldi

Doctoral Dissertations

I explore the ideologies of gender, language and education in conservative, Christian Nationalist, and White nationalist mothers groups. I draw on my own family history, as well as on two years of blended ethnographic research in online right wing communities and one year of fieldwork in New Orleans, Louisiana, to look at homeschooling, online schools, and public teachers’ social, linguistic, and educational practices -- what I call Alt-Education. Alt-education is of course a play on alt-right, and refers to the far-right ideology; but it also refers to an alternative to mainstream education, and to education through a broader range of …


Women, Convergent Film Criticism, And The Cinephilia Of Feminist Interruptions, Rachel L. Thibault Nov 2016

Women, Convergent Film Criticism, And The Cinephilia Of Feminist Interruptions, Rachel L. Thibault

Doctoral Dissertations

This dissertation examines the ways in which female film critics practice film criticism in the convergent age. In original research drawn from ethnographic interviews with eight female film critics and bloggers as well as textual, historical, and reception analyses of criticism, this dissertation argues that women who write film criticism in the convergent era are not only writing from a space of marginalization based on the patriarchal dominance of the film industry, but also face a series of obstacles through gendered and discursive conflicts that are unique to writing online and which do not exert the same impact on male …


Utopian Gender: Counter Discourses In A Feminist Community, Jolane Flanigan Sep 2011

Utopian Gender: Counter Discourses In A Feminist Community, Jolane Flanigan

Open Access Dissertations

This dissertation is an ethnography of communication, situated in the context of a feminist utopian community, that examines members' use of communication and communicative embodiment to counter what they consider to be oppressive United States gender practices. By integrating speech codes theory and cultural discourse analysis with theories of the body and gender, I develop analyses of spoken and written language, normative language- and body-based communicative practices, and sensual experiences of the body. I argue that there are three key ways communication and communicative practices are used to counter gender oppression: the use of gender-neutral words, the "desensationalization" of the …


It’S ‘A Good Thing’: The Commodification Of Femininity, Affluence, And Whiteness In The Martha Stewart Phenomenon, Melissa A Click Feb 2009

It’S ‘A Good Thing’: The Commodification Of Femininity, Affluence, And Whiteness In The Martha Stewart Phenomenon, Melissa A Click

Doctoral Dissertations 1896 - February 2014

This study examines the ideologies of gender, race, and class present in Martha Stewart's unprecedented popularity, beginning with the publication of Stewart's first magazine in 1990 and ending in September 2004, after Stewart's conviction for her involvement in the ImClone scandal. My approach is built on the intersection of American mass communication research, British cultural studies, and feminist theory, and utilizes Hall's Encoding/Decoding model to examine how social, cultural and political discourses circulate in and through a mediated text and how those meanings are interpreted by those who receive them. Drawing from textual and ideological analysis of over thirteen years …