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More Than Meets The Eye: A Look Into Representational Issues In Advertising, Elizabeth Ann Langlois
More Than Meets The Eye: A Look Into Representational Issues In Advertising, Elizabeth Ann Langlois
Theses and Dissertations--Communication
Representation has become a buzzword in the advertising industry. With more consumers asking for brands to represent more diverse people in advertisements, this study examined cases when representation in advertisements received negative feedback. By examining three cases where brands received negative feedback after the release of an ad, the researcher explored perceptions and reactions toward the representation of Black people in advertisements. This study conducted a thematic analysis of popular press and trade publications to look for themes among the three cases. With the use of Critical Race Theory and Image Repair Theory, the researcher aimed to fill a gap …
The Reflection And Reification Of Racialized Language In Popular Media, Kelly E. Wright
The Reflection And Reification Of Racialized Language In Popular Media, Kelly E. Wright
Theses and Dissertations--Linguistics
This work highlights specific lexical items that have become racialized in specific contextual applications and tests how these words are cognitively processed. This work presents the results of a visual world (Huettig et al 2011) eye-tracking study designed to determine the perception and application of racialized (Coates 2011) adjectives. To objectively select the racialized adjectives used, I developed a corpus comprised of popular media sources, designed specifically to suit my research question. I collected publications from digital media sources such as Sports Illustrated, USA Today, and Fortune by scraping articles featuring specific search terms from their websites. This experiment seeks …