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Communication

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University of Central Florida

Electronic Theses and Dissertations

Theses/Dissertations

2010

Education

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Moving From A Textbook To Facebook College Students' Motivations For Using Social Networking Sites In Education, Heather J. Halter Jan 2010

Moving From A Textbook To Facebook College Students' Motivations For Using Social Networking Sites In Education, Heather J. Halter

Electronic Theses and Dissertations

This study examined college student motivations for using social networking sites for educational purposes. Motives were examined through the uses and gratifications approach. If we can determine student motivations for using social networking sites, perhaps we can determine a way to successfully implement social networking sites into the classroom. By adding the concept of satisfaction, we can also determine if students will use the sites again. If students are satisfied with educational social networking site use, they will return to these sites for educational purposes again. Data was collected by giving a questionnaire to undergraduate students that assessed social networking …