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Listening To The Applause And Boos: Television, Online Message Boards, And A Call To Action, Shanna Dinobile
Listening To The Applause And Boos: Television, Online Message Boards, And A Call To Action, Shanna Dinobile
Electronic Theses and Dissertations
This study examines the relationship between television shows and their corresponding websites featuring interactive message boards looking at the motivations and gratifications that users cited as reasons for being connected to a program. Information found provides knowledge on why viewers are drawn to TV, and what rewards they gain from the actions they perform beyond viewing the show. Specifically, this study examines if viewing a television show and discussing it on an online message board created the gratification of a greater sense of emotional attachment with the show, and if this sense of heightened emotional connection encouraged the board user …
The Role Of The Internet As A Tool To Aid In U.S. Adult Consumers' Weight Loss, Jaclyn Kirby
The Role Of The Internet As A Tool To Aid In U.S. Adult Consumers' Weight Loss, Jaclyn Kirby
Electronic Theses and Dissertations
This thesis focuses on ways the Internet can positively influence and educate U.S. Americans to become healthier and eventually lose weight. Throughout the past 30 years, the percentage of overweight and obese adults in the U.S. has increased immensely, resulting in a nationwide epidemic (American Association for Public Opinion Research, 2006; Center for Disease Control, 2006; Goodman, 2005; The Obesity Society, 2008). The research question for this thesis is the following: What are the perceptions of U.S. adult consumers regarding the positive influence the Internet has on weight loss? In order to determine the influence of the Internet on U.S. …