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Myspace Or Ourspace: A Media System Dependency View Of Myspace, Andrew Schrock
Myspace Or Ourspace: A Media System Dependency View Of Myspace, Andrew Schrock
Electronic Theses and Dissertations
MySpace is a type of "social networking" website where people meet, socialize, and create friendships. The way MySpace members, particularly younger individuals, interact online underscores the changing nature of mass media. Media system dependency states that individuals become reliant on media in their daily life because of fundamental human goals. This reliance, termed a dependency, leads to repeated use. Media system dependency was applied in the current study to explain how and why individuals became habitual MySpace users. To attain results a survey was administered to a convenience sampling of 401 adult undergraduates at the University of Central Florida. Members …