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A Comparison Of The Rhetorical Modes Of Persuasion Used By Churches In The Proselytization Of Peoples Of Lower Economic Status In South Mississippi, Blake W. Houston Dec 2014

A Comparison Of The Rhetorical Modes Of Persuasion Used By Churches In The Proselytization Of Peoples Of Lower Economic Status In South Mississippi, Blake W. Houston

Honors Theses

This study provides insight into the persuasion techniques used by churches in the Southern Baptist Convention, as well as the reactions of people of lower economic status to the persuasion techniques. Furthermore, this study provides a unique look at rhetorical persuasion strategies used by a religious organization. Results of this study indicate that church members relied on its own credibility, logical and emotional appeals to need, and appeals to humor to influence, it turned out, a person of lower economic status’ acceptance of persuasion via a peripheral route and being positively affected by the church’s credibility. The findings also suggest …


Structure’S Impact On Homiletic Rhetoric: A Case Study Of Melissa Scott’S Preaching, Erik S. Nelson Dec 2014

Structure’S Impact On Homiletic Rhetoric: A Case Study Of Melissa Scott’S Preaching, Erik S. Nelson

Honors Theses

Though the connection between the study of rhetorical processes and the practice of expository preaching is obvious, academic cooperation between the two fields is lacking. This case study presents an example of the harmony achievable between the disciplines through the production of constructive criticism, a process known to communication scholars as rhetorical analysis, for a sample of sermons given by Pastor Melissa Scott in recent years. Scott, whose preaching style is uniquely centered on translation-based exposition, represents the modern pastor whose skill and technique might be improved upon with the implementation of recent and emerging communication theory. Specifically, this study …


The (Not So) New Normal: A Queer Critique Of Lgbt Characters And Themes In Primetime Network Television Situational Comedies, Robert Dallas Byrd Jr. Dec 2014

The (Not So) New Normal: A Queer Critique Of Lgbt Characters And Themes In Primetime Network Television Situational Comedies, Robert Dallas Byrd Jr.

Dissertations

This analysis of primetime situational comedies feature LGBTQ characters argues that through heteronormative and homonormative constructions of sexuality, race, gender, and class, many LGBTQ people are rendered invisible in the mainstream. Through discourse analysis, the study describes how these programs work to normalize gay and lesbian identity, which then resembles the dominant heterosexuality, aiding in the advancement of white, middle class gays, who privatize sexuality and mimic dominant conventions of gender, race, sexuality, and class in the public sphere. This research is important in understanding the American public’s most recent shifts in public opinion on issues of marriage equality and …


A Rhetorical Criticism Of Anti-Era Cartoons, Josie A. Burks May 2014

A Rhetorical Criticism Of Anti-Era Cartoons, Josie A. Burks

Honors Theses

Over the course of American history many battles have been fought to ensure that equality was extended to the citizens of the United States. With momentum from the passage of the Nineteenth Amendment, a bill was introduced to Congress in 1923 that sought to ensure equality for the women of the nation, the Equal Rights Amendment (ERA). Though this bill was later reworded and reintroduced in every subsequent session of Congress, it would not be until 1972 that the bill would become a household name. This thesis analyzes the rhetorical elements that are at play within a selection of anti-Equal …


Lgbt Parents On American Television, Heather Kahn May 2014

Lgbt Parents On American Television, Heather Kahn

Honors Theses

Television is an ever changing medium used in mass communication, and people often rely on this medium for knowledge about different subjects. This study demonstrates how television depictions of marginalized groups can change over time. Focusing specifically on a subset of the LGBT community – parents – this study documents the evolution of LGBT parents on American television. A total of 14 television shows were selected for a qualitative analysis. The parents depicted in these shows were analyzed according to gender, race, class and sexuality. The results were then summarized and put into historical context. This study contributes to the …


“No On 26” And @Ms4healthyfams: A Study Of Excellence Theory Public Relations In The Magnolia State, Karelia L. Schmitz May 2014

“No On 26” And @Ms4healthyfams: A Study Of Excellence Theory Public Relations In The Magnolia State, Karelia L. Schmitz

Honors Theses

The purpose of this study is to better understand how public relations campaigns that are designed to influence public policy can incorporate principles from James E. Grunig’s Excellence Theory to improve campaign effectiveness and relevance. In this case study of the Mississippians for Healthy Families campaign in opposition to Mississippi Proposition 26, social media distributed was viewed to analyze its content messages and practices. The study’s research question was designed to understand communication methods used by Mississippians for Healthy Families through the “No on 26” campaign, and the question was examined through a content analysis of materials collected from MS4HealthyFamilies …


The Effects Of Juror Disclosiveness, Empathy, And Interpersonal Communication Competence On Jury Selection, Owen P. Terry May 2014

The Effects Of Juror Disclosiveness, Empathy, And Interpersonal Communication Competence On Jury Selection, Owen P. Terry

Honors Theses

The trial jury is one of the most basic elements of our court system and is vital for ensuring a fair trial for all parties involved in a case. This research was concerned with the final stage of the jury selection process in which attorneys are able to select, through various challenges, the jurors who are most well suited for service. Particularly, the goal of this research was to determine whether certain juror communicator characteristics, namely interpersonal communication competence and its derivatives, had effects upon jury selection. A sample of potential jurors completed questionnaires related to these characteristics, and the …


Precious Lord, Take My Brand: Consumer Analysis Of Branding Effectiveness Of First Hattiesburg, Kelsey D. Walsh May 2014

Precious Lord, Take My Brand: Consumer Analysis Of Branding Effectiveness Of First Hattiesburg, Kelsey D. Walsh

Honors Theses

This study provides insight into consumer perception of First Hattiesburg’s image strategy, physical space/environment, and personnel/human factors and how they have enticed the community to attend and even become partners at First Hattiesburg. Furthermore, this study provides a unique look at integrated marketing communication (IMC) in a religious organization. Results of this study indicate that First Hattiesburg’s branding style, particularly the consistency of its IMC, contributes significantly to members/attendees’ positive view of the church. Because First Hattiesburg’s branding is so different from most southern Baptist churches and the church is currently experiencing a season of growth, it can be inferred …


Maximizing Doctor-Patient Communication Of A Positive Hiv/Aids Test Result: A Best Practices Approach, Vikki Yashandra Spann May 2014

Maximizing Doctor-Patient Communication Of A Positive Hiv/Aids Test Result: A Best Practices Approach, Vikki Yashandra Spann

Dissertations

The purpose of this study was to examine healthcare practitioner (HCP) communication of a positive human immodeficiency syndrome/acquired immunodeficiency syndrome (HIV/AIDS) test result in an effort to find best practices. The population of this study included healthcare practitioners who had to disclose a positive HIV/AIDS status to a patient. Data from specific accounts recalled by the healthcare practitioners were analyzed using grounded theory approach. The first research question was concerned with the strategies used by healthcare practitioners. The results indicated that there are two primary strategies used in HIV/AIDS disclosure: strategic interactive facilitation and strategic interactive force. The second and …


Gatekeeping The Social Games In A Post-Broadcasting World: A Qualitative Content Analysis Of Nbc And User-Generated Olympic Twitter Coverage During The 2012 London Games, Daniel Anthony Sipocz May 2014

Gatekeeping The Social Games In A Post-Broadcasting World: A Qualitative Content Analysis Of Nbc And User-Generated Olympic Twitter Coverage During The 2012 London Games, Daniel Anthony Sipocz

Dissertations

This study examined the Twitter use of both traditional gatekeepers, such as NBC, and audience members during the 2012 London Summer Olympics. The exploratory study examined NBC and audience members as gatekeepers with a particular interest in the audience’s role as a gatekeeper through social media use. NBC used Twitter, a social media platform, in ways that supported traditional gatekeeping models. The network aimed to drive audiences back to the traditional television broadcast while providing the audience with the illusion of having an influence on Olympic coverage. Most significantly, this study argues that the audience became a gatekeeper of Olympic …