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An Examination Of Pervasive Language Around Sexual Harassment Through The Lens Of Anita Hill, Christine Blasey Ford, And #Metoo, Elizabeth Theriault May 2020

An Examination Of Pervasive Language Around Sexual Harassment Through The Lens Of Anita Hill, Christine Blasey Ford, And #Metoo, Elizabeth Theriault

Honors College

This thesis explores the hypothesis that the #MeToo Movement and Twitter have contributed to the changes in language used by individuals to describe sexual harassment and the survivors that come forward with their stories. To do so, this thesis identified common themes derived from language used in New York Times articles published during the Hill and Thomas hearings of 1991, as well as Tweets published between the dates surrounded the Blasey Ford and Kavanaugh hearings, September 25, 2018 and September 29, 2018, to create a comparable platform for language used in similar settings 27 years apart. It contains a literature …


“Things Are Going To Get A Lot Worse Before They Get Worse”: Humor In The Face Of Disaster, Politics, And Pain, Sierra Semmel May 2020

“Things Are Going To Get A Lot Worse Before They Get Worse”: Humor In The Face Of Disaster, Politics, And Pain, Sierra Semmel

Honors College

From the Holocaust and slavery victims to medical professionals to firefighters, coping humor has been used throughout history even in the darkest of times. While it is common among victims of unfavorable situations, it is also utilized by late-night television shows to package the news of the day in a format that both addresses the issues and eases the emotions surrounding them. This thesis critically analyzes selected clips from late night shows and sketch comedy surrounding three different news events: Brett Kavanaugh’s Senate Confirmation Hearings, the Boston Marathon bombing, and Hurricane Sandy. By studying a political event, a domestic terrorist …


Emotional Engagement Of Consumers: A Case Study Between Peloton And Classpass And Their Differences In Branding Initiatives On The Facebook Platform, Meredith Stephens May 2020

Emotional Engagement Of Consumers: A Case Study Between Peloton And Classpass And Their Differences In Branding Initiatives On The Facebook Platform, Meredith Stephens

Honors College

This thesis investigates two companies whose products offerings are alike, yet their branding via the Facebook platform is different. Throughout this thesis, there will be research gathered from organic Facebook posts between the two companies’ brand pages on the Facebook Platform. The research consists of total reactions as well as comments on a per post basis for various posts throughout September of 2018 and 2019. The raw data that this thesis will be using will be positive emotionality scores from LIWC1 (after comments are entered and run through the software) as well as the total number of reactions (likes, loves, …