Digital Commons Network^™

How Irish Political Parties Are Using Social Networking Sites To Reach Generation Z: An Insight Into A New Online Social Network In A Small Democracy, Kevin Lynch, John Hogan

Irish Communication Review

This study, using in-depth interviews and focus groups, examines perceptions of social networking sites as a means of communicating with Generation Z, from the perspectives of the major Irish political parties using these online resources and the perspective of their young target audience. There are two research questions: (1) How do political parties perceive social networking sites’ role in communicating with Generation Z? and (2) How do members of Generation Z perceive social networking sites’ role in communicating with political parties?

Media And Protests: The Utilisation Of Communication Technologies By Environmental Movements, Liam Leonard

Irish Communication Review

A notable feature of the recent political landscape has been the increasing incidents of confrontation between grassroots and elites. These conflicts have occurred in the wake of the declining relevance of the traditional left-right dichotomy, and have been exemplified by the campaigns of opposition led by environmental groups against the globalised corporate sector. This article will examine how new forms of political expression may arise from the environmental movements’ utilisation of the new technologies of communication as a strategic tool in their campaigns of protest.

Book Reviews: Volume 6

Irish Communication Review

S. Hornig Priest Doing Media Research, reviewed by Eoin Devereux

Groombridge and J. Hay (eds.) The Price of Choice - Public service broadcasting in a competitive European market place, reviewed by Amanda Dunne

I. Ang Living Room Wars - Rethinking Media Audiences for a Postmodern World, reviewed by Ciaran McConaghy

S. Aronowitz, B. Martinsons and M. Menser (eds.) TechnoScience and Cyber Culture, reviewed by Brian Torode