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Communication

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San Jose State University

Series

2005

Articles 1 - 4 of 4

Full-Text Articles in Entire DC Network

Is Seeing Believing? A Survey Of Magazine Professionals' Practices And Attitudes Towards Ethical Standards For Photographs, Shahira Fahmy, Scott B. Fosdick, Thomas J. Johnson Apr 2005

Is Seeing Believing? A Survey Of Magazine Professionals' Practices And Attitudes Towards Ethical Standards For Photographs, Shahira Fahmy, Scott B. Fosdick, Thomas J. Johnson

Faculty Publications

No abstract provided.


Reviewed Work: The Parable Of The Plums By Brian Fleming, Raymond Keane, Bisi Adigun, Matthew Spangler Mar 2005

Reviewed Work: The Parable Of The Plums By Brian Fleming, Raymond Keane, Bisi Adigun, Matthew Spangler

Faculty Publications

No abstract provided.


No Business Like Show Business: Tracking Commodification Over A Century Of Variety, Scott B. Fosdick Jan 2005

No Business Like Show Business: Tracking Commodification Over A Century Of Variety, Scott B. Fosdick

Faculty Publications

This baseline survey of 517 executives examined relationship management within business-to-business (B2B) e-commerce. Companies that employed B2B e-commerce evidenced communication and public relations tenets of relationship management. They allowed consumers to order and pay online, to access online support, to contact the company or sales staff, and to get product information. Engendering loyalty, by tracking customer satisfaction, was weak. Commitment to B2B e-customers was high, evidenced through personnel dedicated to B2B e-commerce and stated organizational commitment.


When The Trumpet Call Is Unclear: A Rhetorical Analysis Of The Speech That Launched The Jesus Seminar, Mathew A. Cabot Jan 2005

When The Trumpet Call Is Unclear: A Rhetorical Analysis Of The Speech That Launched The Jesus Seminar, Mathew A. Cabot

Faculty Publications

Since the Jesus Seminar has become almost iconic in religious media coverage, it merits academic scrutiny. This article focuses on the Seminar's inaugural address given by founder Robert Funk on March 21, 1985, at the Pacific School of Religion in Berkeley, California. In that address, Funk set forth the Seminar's mission and method that has guided the association ever since. The main thesis of this article is that clues to the Seminar's successes and failures may be found in Funk's inaugural address, which may be uncovered through a "text-in-context" analysis of the speech.