Digital Commons Network^™

A Study Of The Best Messages, Channels And Audiences To Increase Vocations To The Catholic Diocesan Priesthood, Martin R. Coppola

Theses and Dissertations

The purpose of this study was to determine the best messages, channels and audiences to increase vocations to the Catholic diocesan priesthood. The study sought to determine the best messages, channels for those messages and audiences to receive those messages in an effort to increase vocations to the Catholic diocesan priesthood.

In addition to providing a demographic profile of priests, seminarians and men considering a vocation from three different dioceses across the country, the study sought to determine general information on the messages and channels that had influenced men who are already priests, seminarians and considering a vocation.

This non-probability …

A Study Of The Practices Of Successful Alumni Associations, Maggie Wilt

Theses and Dissertations

This study identified through secondary research the criteria necessary to operate a successful alumni association. Successful in this context refers to the ability to get alumni involved in the association and to maintain their interest and support.

This secondary research uncovered six areas of alumni association management. These criteria are: career development, techniques of communication, alumni gatherings, alumni benefits and bonuses, management and resources and special interest groups. These were applied to the primary research by forming the structure of the alumni association survey.

The alumni association survey involved contacting 16 alumni directors whose organizations have high involvement rates and …

A Study Of Computer On-Line Regulation: Advertising, Copyright, Free Speech, Libel And Privacy, Frances Josephsen

Theses and Dissertations

This research project concerned identifying and detailing current and needed laws governing on-line communication.

Through a representative literature review, the author compiled a list of industry leaders for interview via electronic mail.

The author surveyed 35 individuals to gather public opinion on the following areas: advertising, copyright, free speech, libel and privacy. The author looked for general opinions and attitudes.

The author analyzed the content of each response using simple frequencies and searched for commonalities within the survey sample responses.

The study identifies public opinion regarding current on-line communication policy. However, answers and recommendations concerning on-line law were not found. …

A Communication Plan To Make Historical Societies More Visible And More Accessible To The General Public, Margaret L. Peters

Theses and Dissertations

This thesis presents a communication plan to make historical societies more visible and more accessible to the public. A two-way communication system creates a bond between historical societies, community members, and school districts. This plan gives methods and materials to connect historical societies with the public. It also addresses attracting new members or volunteers and increasing financial resources.

The communication plan consists of four objectives that reach the goal of raising the profiles of historical societies. These objectives and their strategies provide methods and materials to make them more visible in the communities, to connect them to the local school …

Personality Traits Of Effective Communicators: A Study Of Chairpersons And Faculty At Rowan College Of New Jersey, Karen L. Heiser

Theses and Dissertations

This study determines chairpersons' personality traits and their effect on communications with faculty. The Mvers-Brigs Type Indicator was given to seven chairpersons (three female; four male) within Rowan College of New Jersey. The responses were tabulated by hand. The results were mailed to participants. The author requested faculty to choose chairpersons' personality characteristics and rate the effectiveness of the two-way communication between them and their chairpersons. The data were analyzed using a statistical software package (SPSS). The study revealed that 13 faculty rated their chairpersons as "very good" two-way communicators; eight faculty rated their chairpersons as "good" two-way communicators; three …

A Study Of Hospital Alumni Membership And Its Effect On Donor Giving, Linda Michael

Theses and Dissertations

This study profiled Cooper Hospital/University Medical Center's Baby Alumni Society to determine whether members are likely prospects for financial support. Established in 1980 by The Cooper Foundation, the fund-raising arm of the hospital, the Baby Alumni Society consists of 6,500 members who range in age from infancy to senior citizens.

To determine alumni attitudes and opinions about the institution, a questionnaire was conducted. Participants were selected using the systematic random sampling method. Of the five hundred questionnaires mailed, eighty-five were returned. Overall, respondents were pleased with the publication Baby News and wanted to continue receiving it. Members also expressed an …

Using School Foundations As A Public Relations Tool To Market Schools To The Community, Linda Y. Sherry

Theses and Dissertations

This study shows how school foundations, created by local school districts to raise additional revenue to supplement their tax-based funding for educational programs and projects, generate benefits beyond the fund-raising aspect.

Existing research was compiled and reviewed to explore what school foundations are, why school districts have foundations, what the extra benefits of foundations are, why foundations are helpful in fund-raising, and what impact foundations have at the polls. Telephone interviews with various experts in the field of school foundations as well as school districts with foundations in place provided further relevant information on guiding principles, keys to success, and …

Intergenerational Programs In The Public Schools, Marguerite F. Maines

Theses and Dissertations

The major purpose of this study was to research intergenerational programs in the public schools. The research was undertaken to establish whether intergenerational programs improve community attitudes and benefit the school systems that provide these programs. A broad base literature search and a database search were conducted. Numerous letters were written to school systems, state and county agencies, volunteer groups, and senior citizen groups that have instituted programs. The responses collected resulted in a compilation of successful programs that can be used by superintendents, community coordinators, and school public relations directors.

Several major conclusions were drawn from this study. Activities …

A Handbook For First-Year Teachers Dealing With Parental Communication, Connie Nowosacki

Theses and Dissertations

This study was conducted to create a handbook beneficial to teachers in dealing with parental communication. A review of the research yielded a wide range of practices that teachers can use to involve parents.

These practices can particularly help the first-year teacher communicate effectively to gain support needed for academic, discipline, and homework efforts.

An instrument was devised asking respondents to rank in order of importance ten of the most common topics and activities used in teacher-parent communication. Responses were arranged according to Very Important, Important, or Not Important. The list was sent to five public relations experts nationwide and …

A Public Relations Plan For A Merger Between South Jersey Hospital System And Elmer Community Hospital, Kristine M. Simoes

Theses and Dissertations

South Jersey Hospital System and Elmer Community Hospital are merging to consolidate services and staff and help the hospitals to operate more cost effectively.

The two institutions want an informational public relations plan to help present this merger to the residents of Cumberland and Salem counties to increase community awareness and understanding.

A public relations plan was established by the hospitals' administrations. Steering committee members received assistance from the New Jersey Hospital Association and the American Hospital Association for information on previous hospital merger efforts and spent three months in its preparation.

This effort will attempt to keep community, staff …

How The New Jersey State Aquarium Was Promoted, Beth J. Rose

Theses and Dissertations

This study determines how public relations was used to promote the New Jersey State Aquarium to persuade a skeptical public to overcome their hesitancy to come to Camden to visit the facility.

During its first year of operation, the New Jersey State Aquarium attracted more than one (1) million visitors, surpassing its projected goal.

The public relations plan was analyzed in nine different categories. The strategies included marketing, public relations, creativity, media, promotional membership, pricing, facility rental and group sales. The public relations campaign strategies included magazines, billboards, radio, television and a pre-opening press preview. The target market for each …