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The Advertisement Value Of Transformational & Informational Appeal On Company Facebook Pages, Fabienne T. Cadet, Priscilla G. Aaltonen, Vahwere Kavota
The Advertisement Value Of Transformational & Informational Appeal On Company Facebook Pages, Fabienne T. Cadet, Priscilla G. Aaltonen, Vahwere Kavota
Marketing Faculty Publications
The advertisement value of Facebook is an under-developed area of social media research. Transformational and informational advertising appeal has yet to be studied as it relates to social media. This paper utilizes established classification and measurement scales from marketing literature to classify companies and their Facebook posts and measures the advertisement value of these posts. The study uses a sample of 100 companies from the 2015 Fortune 500 list. Results indicate that posts with transformational appeal are more engaging to the consumer than informational appeal; however, posts with informational appeal have greater advertisement value for the company. The results also …
Gaining S-T-E-A-M: A General Athletic Department Social Media Strategy, Brendan O'Hallarn, Craig A. Morehead, Shana L. Pribesh
Gaining S-T-E-A-M: A General Athletic Department Social Media Strategy, Brendan O'Hallarn, Craig A. Morehead, Shana L. Pribesh
Educational Leadership & Workforce Development Faculty Publications
In the 10 years since the invention of Facebook, social media sites have become an indispensable part of the marketing and communications strategy employed by a broad spectrum of organizations, including university athletic departments. While social media is almost universally used, a review of academic literature suggests the study of deployment of social media resources, and analysis of their effectiveness, is still very much in preliminary stages. Professional literature on social media use is out in front of peer-reviewed research. Therefore, we use Funk’s framework for social media practices as a point of departure, offering a social media strategy specifically …
Flooding In The Media, Jeremy Wheeler
Flooding In The Media, Jeremy Wheeler
July 24, 2015: Communicating Frequent Flooding
No abstract provided.
Social Media And The Organization Man, Dylan E. Wittkower
Social Media And The Organization Man, Dylan E. Wittkower
Philosophy Faculty Publications
On new dynamics in organizational psychology, self- and group-identity, character, and integrity in an age of social media, "Organizations may then have a similar relation to our integrity as does our character. Our character is formed by a history of actions and interactions, but we may not identify with the actions that it brings us to habitually perform. When we recognize our vices—e.g., intemperance—and seek to act in accordance with our values and beliefs, we act against our character and contribute thereby to reforming our habits and character to better align with the version of ourselves with which we identify. …
Facebook And Dramauthentic Identity: A Post-Goffmanian Model Of Identity Performance On Sns, Dylan E. Wittkower
Facebook And Dramauthentic Identity: A Post-Goffmanian Model Of Identity Performance On Sns, Dylan E. Wittkower
Philosophy Faculty Publications
Early and persistent scholarly concerns with online identity emphasized the ways that computer–mediated communications have allowed new, inventive, and creative presentations of self, and the lack of connection between online identity and the facts of off–line life. After the ascendency and following ubiquity of Facebook, we find our online lives transformed. We have not only seen online identity reconnected to off–line life, but we have seen, through the particular structures of social networking sites, our online lives subjected to newfound pressures to unify self–presentations from various constitutive communities; pressures different from and in some ways greater than those of off–line …
Exploiting Fluencies: Educational Expropriation Of Social Networking Site Consumer Training, Lucinda Rush, Dylan E. Wittkower
Exploiting Fluencies: Educational Expropriation Of Social Networking Site Consumer Training, Lucinda Rush, Dylan E. Wittkower
Libraries Faculty & Staff Publications
The idea of the digital native was based on abstraction; when we look in detail at the digital activities of high-school and college students, we see deskilling and consumer training rather than information literacy or technical fluency. Yet that training is still training, and may be adaptable in such a way that it can become a literacy—in, for example, the way militaries have mobilised skill-sets produced through gaming. We too can and should mine the narrow and profit-driven consumer training that emerging adults have undergone for kinds of inquiry and critical engagement for which they may have inadvertently been given …
A Phenomenology Of Sns Sharing, Dylan E. Wittkower
A Phenomenology Of Sns Sharing, Dylan E. Wittkower
Philosophy Faculty Publications
In this contribution to a phenomenology of social network sites (SNS), we see how the share button brings about an alteration in our being-with others. On the side of the sharer, we see an experience of the world in a mode of possible retroactive sociality, creating an enigma in the constitution and attention of the subject of a given experience. On the side of the receiver, we see how being shared with creates sometimes unwelcome retrospective ideation of the sharer’s experience, and requires a choice whether, by liking or commenting, to bring the sharer into retroactive awareness of having been …
Facebooking In Distance Education: Constructing Virtual Communities Of Practice, Virginia M. Tucker
Facebooking In Distance Education: Constructing Virtual Communities Of Practice, Virginia M. Tucker
English Faculty Publications
The growth of distance education warrants a closer look at how virtual communities of practice form in asynchronous online classrooms. Prior studies have sought to identify a process to virtual community formation, which may vary depending upon the media used for collaboration. This microstudy examines how one student group in a distance writing course used the popular social media site Facebook to construct community and whether the stages of virtual community development were observed in this setting. Findings suggest that revisions might be made to our current understanding of the process of building virtual community within small groups. “Othering” and …
The Vital Non-Action Of Occupation, Offline And Online, Dylan E. Wittkower
The Vital Non-Action Of Occupation, Offline And Online, Dylan E. Wittkower
Philosophy Faculty Publications
Using an Arendtian framework, I argue that we can understand distinctive and effective elements of the #OWS movements as forms of non-action related to prior strategies of non-violence, the propaganda of the deed, and coalitions of affinity rather than identity. This understanding allows us to see that, while the use of social media in the movement does not provide the same affordances for building and maintaining power as physical occupation, and while online community clearly cannot substitute for physical community in many relevant and consequential ways, Facebook does nonetheless provide a platform well suited to maintaining power through these distinctive …