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Springfield Or Bust? A Qualitative Analysis Of The Organization Assimilation Of Young Professionals In Springfield, Missouri, Nii Kpakpo Ekow Abrahams

MSU Graduate Theses

The purpose of this study is to investigate to what extent have Millennial young professionals assimilated into Springfield, Missouri's culture. Using organizational assimilation and sensemaking as the theoretical framework, this qualitative thesis research study utilized four focus groups (n=20) to draw its results. Based on a previous foundational study and additional research, five characteristics Millennials want in a city were identified—affordability, community engagement and involvement, Millennial collaboration, entertainment and meaningful experiences, and authenticity. These characteristics also served as the criterion for the results. The findings revealed that Springfield young professionals, based on the five characteristics, have fully assimilated into Springfield's …