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Global Production, Circulation, And Consumption Of Gangnam Style, Sookeung Jung, Hongmei Li
Global Production, Circulation, And Consumption Of Gangnam Style, Sookeung Jung, Hongmei Li
Communication Faculty Publications
This essay examines the cultural production, circulation, and consumption of the Korean music video Gangnam Style in the broader context of globalization. We conduct a chronological analysis of its distribution, production, and reproduction on YouTube, focusing on the interactions between traditional and new players in reinforcing and creating new meanings. We argue that the phenomenal success of Gangnam Style is due to the dynamic interplay of traditional and new media outlets, the active participation of global audiences, the video’s spreadable hooks, a laissez-faire copyright policy, and the musician PSY’s marketing strategies.
Imagining Queerness: Sexualities In Underground Films In The Contemporary P. R. China, Jin Zhao
Imagining Queerness: Sexualities In Underground Films In The Contemporary P. R. China, Jin Zhao
Communication Theses
In response to the globalizing queerness argument and the cultural specificity argument in queer cultural studies, this thesis examines the emerging modern queer identity and culture in the contemporary People’s Republic of China (PRC) in an intercultural context. Recognizing Chinese queer culture as an unstable, transforming and complex collection of congruent and/or contesting meanings, not only originated in China but also traveling across cultures, this thesis aims to exorcise the reified images of Chinese queers, or tongzhi, to contribute to the understanding of a dynamic construction of Chinese queerness at the turn of a new century, and to lend insight …
A Balancing Act Between Nationalism And Globalism: A Comparison Of Two Chinese Official Newspapers In Portrayal Of America 1989-2009, Shuhua Dai
Communication Theses
This study uses discourse analysis to investigate and compare the coverage of America in two Chinese official newspapers, the Chinese language People’s Daily and the English language China Daily in January in 1989, 1999, and 2009. This study compares the two newspapers in four aspects of the texts: topic selection, headline design, writing tactics, and visual components use, to find any differences in reporting tactics according to their different readerships. People’s Daily employed a constant editorial preference for political content and a provocative reporting tactics. Meanwhile, China Daily used a more global editorial approach. Its content and its reports were …
Foreign Policy Rhetoric For The Post-Cold War World: Bill Clinton And America's Foreign Policy Vocabulary, Jason Allen Edwards
Foreign Policy Rhetoric For The Post-Cold War World: Bill Clinton And America's Foreign Policy Vocabulary, Jason Allen Edwards
Communication Dissertations
This project examines the foreign policy rhetoric of Bill Clinton in the post-Cold War world. My reading of Clinton’s rhetoric reveals that a change/order binary underwrote his oratory. Clinton defined change as being the underlying guidepost of the post-Cold War international setting. Order was defined through how he could guide, shape, direct, and manage American foreign policy in a sea of change, represented through his use of what I call America’s foreign policy vocabulary. This lexicon is based on three rhetorical components—the definitions of America’s role in the world, identification of the enemies we face, and the grand strategy we …