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Articles 1 - 5 of 5
Full-Text Articles in Entire DC Network
Tidying Up Attitudes, Queer Eye Style: Parasocial Contact With Asian Women And Gay Men, Shay Xuejing Yao, Morgan Ellithorpe, Liam Cuddy, Aysha Siddika, Hira Nadeem, Mackenzie Myer
Tidying Up Attitudes, Queer Eye Style: Parasocial Contact With Asian Women And Gay Men, Shay Xuejing Yao, Morgan Ellithorpe, Liam Cuddy, Aysha Siddika, Hira Nadeem, Mackenzie Myer
Communication Faculty Publications
The Parasocial Contact Hypotheses (PCH) posits that mediated contact with social outgroups can result in more positive attitudes. The present study includes Asian women as a specific identity group that has yet to be studied in the context of PCH. It also includes gay men as a comparison group for the same processes. Participants (n=241) were exposed in a two-condition experiment to either Queer Eye (2018 version; gay men as target group) or Tidying Up with Marie Kondo (Asian women as target group). Only social attraction significantly mediated the relationship between exposure to Queer Eye and attitudes toward gay men. …
Feeling Inspired And Nostalgic: Associations Between Media Context-Induced Positive Emotions And Behavioral Change Among Vaccine-Hesitant Individuals In The Late Stages Of The Covid-19 Pandemic, Hue Trong Duong, Mor Yachin, Zachary Massey
Feeling Inspired And Nostalgic: Associations Between Media Context-Induced Positive Emotions And Behavioral Change Among Vaccine-Hesitant Individuals In The Late Stages Of The Covid-19 Pandemic, Hue Trong Duong, Mor Yachin, Zachary Massey
Communication Faculty Publications
Campaigns to promote the COVID-19 vaccination messages to vaccine-hesitant consumers in the late stages of the pandemic are often met with resistance. This study explores a way to leverage positive emotions induced from entertainment media consumption to promote vaccination messages to this audience group. An online experiment was conducted with vaccine-hesitant consumers (N = 409). Participants viewed personally relevant entertainment music videos or mundane videos and vaccinated messages embedded in user-generated comments. Data revealed that feelings of inspiration and nostalgia induced from entertainment media consumption increased vaccination intentions via increased risk perceptions and reduced anti-vaccination attitudes. Social marketers should consider …
Development And Validation Of The Female Gamer Stereotypes Scale (Fgss), Shay Xuejing Yao, Morgan Ellithorpe, David Ewoldsen, Franklin J. Boster
Development And Validation Of The Female Gamer Stereotypes Scale (Fgss), Shay Xuejing Yao, Morgan Ellithorpe, David Ewoldsen, Franklin J. Boster
Communication Faculty Publications
Female gamers belong to a stereotyped social group. The stereotypes associated with female gamers may be associated with issues such as sexism and gender discrimination in the gaming community. However, few tools exist to properly assess the complex nature of the stereotypes held about this group. The present paper describes the development and validation of the Female Gamer Stereotypes Scale (FGSS), which offers a multifaceted measure of the stereotypical beliefs toward women who play video games. Five first-order FGSS factors have emerged and been consistent with data across three studies. The five dimensions target areas of stereotypes toward female gamers …
Where Do Perceived Norms Supporting Child Corporal Punishment Come From? A Study Of Low-Income Parents, Hue Trong Duong, Akansha Sirohi
Where Do Perceived Norms Supporting Child Corporal Punishment Come From? A Study Of Low-Income Parents, Hue Trong Duong, Akansha Sirohi
Communication Faculty Publications
Although the influence of perceived norms on health behavior has been well researched, the sources of normative perceptions remain understudied. Drawing on the theory of normative social behavior, this study investigated factors shaping descriptive norms associated with child corporal punishment among a sample of low-income Back, Hispanic, and White parents (N = 260). Hierarchical regression results showed that childhood experiences of corporal punishment, direct observation, and interpersonal communication valence were significantly associated with descriptive norms. Path analysis confirmed the direct association between descriptive norms and behavioral intentions, as well as the mediating role of descriptive norms in linking the norm …
Predicting Black Parents’ Attitudes Toward Corporal Punishment: A Moderated-Mediation Model Of Frequency And Valence Of Childhood Experiences, Hue Trong Duong, Akansha Sirohi, Kathleen M. Baggett
Predicting Black Parents’ Attitudes Toward Corporal Punishment: A Moderated-Mediation Model Of Frequency And Valence Of Childhood Experiences, Hue Trong Duong, Akansha Sirohi, Kathleen M. Baggett
Communication Faculty Publications
Child corporal punishment (CP) may lead to child physical abuse, which is a public health concern in the U.S. The present study examined major risk factors predicting attitudes toward CP among a sample of Black parents (N = 394), including frequency and valence of experiences of CP during childhood, outcome expectancies of CP, and perceptions of self-efficacy and response efficacy of non-physical discipline strategies. Structural equation modeling results revealed that the indirect associations between CP frequency and attitudes through self-efficacy and response efficacy were moderated by CP valence. Results extend the literature and point to the need for incorporating information …