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Vaping In The News: The Influence Of News Exposure On Perceived E-Cigarette Use Norms, Hue Trong Duong, Jiaying Liu
Vaping In The News: The Influence Of News Exposure On Perceived E-Cigarette Use Norms, Hue Trong Duong, Jiaying Liu
Communication Faculty Publications
Background: Research has documented the impact of descriptive norms on tobacco use, but few studies have investigated how media exposure shapes e-cigarette use norms.
Purpose: To examine how exposure to e-cigarette related news articles shapes individuals’ descriptive norm perceptions about real-world e-cigarette use.
Method: The study implemented an experiment with 2 normative direction (high- vs. low-prevalence) x 2 exposure dosage (single- vs. double-dose) between-subject factorial design (N = 298). Analysis of variance and thematic analysis were conducted.
Results: Normative direction and exposure dosage of prevalence information contained in the news articles interacted to influence perceived descriptive norms. Increasing the …