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Giving Voice To The "Voiceless:" Incorporating Nonhuman Animal Perspectives As Journalistic Sources, Carrie Packwood Freeman, Marc Bekoff, Sarah M. Bexell
Giving Voice To The "Voiceless:" Incorporating Nonhuman Animal Perspectives As Journalistic Sources, Carrie Packwood Freeman, Marc Bekoff, Sarah M. Bexell
Communication Faculty Publications
As part of journalism's commitment to truth and justice by providing a diversity of relevant points of view, journalists have an obligation to provide the perspective of nonhuman animals in everyday stories that influence the animals' and our lives. This essay provides justification and guidance on why and how this can be accomplished, recommending that, when writing about nonhuman animals or issues, journalists should: 1) observe, listen to, and communicate with animals and convey this information to audiences via detailed descriptions and audiovisual media, 2) interpret nonhuman animal behavior and communication to provide context and meaning, and 3) incorporate the …
A Greater Means To The Greater Good: Ethical Guidelines To Meet Social Movement Organization Advocacy Challenges, Carrie Packwood Freeman
A Greater Means To The Greater Good: Ethical Guidelines To Meet Social Movement Organization Advocacy Challenges, Carrie Packwood Freeman
Communication Faculty Publications
Existing public relations ethics literature often proves inadequate when applied to social movement campaigns, considering the special communication challenges activists face as marginalized moral visionaries in a commercial public sphere. The communications of counter-hegemonic movements is distinct enough from corporate, nonprofit, and governmental organizations to warrant its own ethical guidelines. The unique communication guidelines most relevant to social movement organizations include promoting asymmetrical advocacy to a greater extent than is required for more powerful organizations and building flexibility into the TARES principles to privilege social responsibility over respect for audience values in activist campaigns serving as ideological critique.