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Embracing Humanimality: Deconstructing The Human/Animal Dichotomy, Carrie Packwood Freeman Jan 2010

Embracing Humanimality: Deconstructing The Human/Animal Dichotomy, Carrie Packwood Freeman

Communication Faculty Publications

No abstract provided.


Meat's Place On The Campaign Menu: How U.S. Environmental Discourse Negotiates Vegetarianism, Carrie Packwood Freeman Jan 2010

Meat's Place On The Campaign Menu: How U.S. Environmental Discourse Negotiates Vegetarianism, Carrie Packwood Freeman

Communication Faculty Publications

Given the impact of America’s food choices, particularly animal-based foods, on life-sustaining systems, to what extent is the environmental movement making meat-based diets an issue? This research analyzes websites of 15 U.S. environmental advocacy organizations (EOs) to examine how they negotiate the question of animal versus plant-based diets and propose solutions for food producers and consumers. EOs proposed that industrial agriculture and commercial fishing/aquaculture severely limit destructive practices to more sustainably meet consumer demand for animal products. EOs offered consumers choices, including: 1) replacement of much industrial food with local, organic, and/or sustainable animal or plant foods, 2) reduction of …


“If It’S A Woman’S Issue, I Pay Attention To It”: Gendered And Intersectional Complications In The Heart Truth Media Campaign, Natalie Tindall Jan 2010

“If It’S A Woman’S Issue, I Pay Attention To It”: Gendered And Intersectional Complications In The Heart Truth Media Campaign, Natalie Tindall

Communication Faculty Publications

This cultural study explores the nexus of cultural studies, knowledge production of communication campaigns, and intersecting identities to offer insight on how to better design meaningful campaigns for publics. This research examines how women understand, perceive, and interpret a heart health communication campaign. Fifty-nine women from various racial, ethnic, geographic, and socioeconomic backgrounds were interviewed. Women appreciated and critiqued the campaign according to role-fulfilment as family and community information-givers, tensions about race and gender representations, hegemonic health discourse, and communities’ lived and everyday barriers. The study highlights the limitations of traditional campaign segmentation approaches, demonstrates the need for exploring cultural …


Framing Animal Rights In The "Go Veg" Campaigns Of U.S. Animal Rights Organizations, Carrie Packwood Freeman Jan 2010

Framing Animal Rights In The "Go Veg" Campaigns Of U.S. Animal Rights Organizations, Carrie Packwood Freeman

Communication Faculty Publications

How much do animal rights activists talk about animal rights when they attempt to persuade America's meat-lovers to stop eating nonhuman-animals? This study serves as the basis for a unique evaluation and categorization of problems and solutions as framed by five major U.S. animal rights organizations in their vegan/food campaigns. Findings reveal organizations framed problems as: cruelty and suffering; commodification; harm to humans and the environment; and needless killing. To solve problems, largely blamed on factory farming, activists asked consumers to become "vegetarian" (meaning vegan) or reduce animal product consumption, some requesting "humane"reforms. While certain messages supported animal rights, promoting …


"The Joshua Generation": Rethinking The Rhetorical Presidency And Presidential Rhetoric, Mary Stuckey Jan 2010

"The Joshua Generation": Rethinking The Rhetorical Presidency And Presidential Rhetoric, Mary Stuckey

Communication Faculty Publications

While the “rhetorical presidency,” has been both accepted as a heuristic justifying the study of presidential speech on one hand and disputed as to its accuracy and utility yon the other, this model assumes a white male president who governs within a pre-cable, pre-internet political context. This essay will first briefly survey the history of the rhetorical presidency and then look closely at the factors (class, race, gender, and the mediated and even interactive nature of presidential rhetoric) that will need to be taken into account as scholarship on the rhetorical presidency - and on presidential rhetoric - moves forward.


Ngo Politics And Insurgency: Examining Institutional Structures And Change Processes Of Ngo Influence, Harry T. Hall, James E. Mattingly, Hue Trong Duong Jan 2010

Ngo Politics And Insurgency: Examining Institutional Structures And Change Processes Of Ngo Influence, Harry T. Hall, James E. Mattingly, Hue Trong Duong

Communication Faculty Publications

Non-governmental organizations (NGOs) have evolved from simpler organizational forms providing focused relief and services to complex organizations in contemporary times. Making sense of this new complexity requires an analytical framework equal to the complex environments and difficult challenges facing NGOs. In this chapter, we advocate a model of stakeholder politics and insurgency developed from institutional theorizing in organization analysis, extensive studies of social movements in political sociology, and grid-group cultural theory in social anthropology. The framework we advance includes a multi-layered model of institutional structure, includiI!g a persistent configuration of institutional logics underlying all social formations, and specific mechanisms for …