Open Access. Powered by Scholars. Published by Universities.®
Articles 1 - 1 of 1
Full-Text Articles in Entire DC Network
The Political Use Of "Family Values" Rhetoric, Elizabeth Caroline Powell
The Political Use Of "Family Values" Rhetoric, Elizabeth Caroline Powell
Communication Theses
The bipartisan political slogan “family values,” coupled with discourse surrounding the supposed breakdown of the American family, is a rhetorical move used by political agencies in an effort to excuse the socio-economic failings in America and to reassign responsibility for these failings to the private sphere. This rhetoric tends to promote the idealized nuclear family, while marginalizing the poor and non-traditional family groups.