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Communication

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Eastern Illinois University

Jamaica

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“No Problem, Mon”: Strategies Used To Promote Reggae Music As Jamaica’S Cultural Heritage, Stephen A. King, P. Renee Foster Jan 2001

“No Problem, Mon”: Strategies Used To Promote Reggae Music As Jamaica’S Cultural Heritage, Stephen A. King, P. Renee Foster

Faculty Research and Creative Activity

This paper examines efforts by the Jamaican government and its surrogates to control the Rastafarian movement and reggae music. Since the 1970s, the Jamaican establishment has employed an adjustment tactic, co-optation, to transform reggae music and Rastafari into a cultural attraction. In recent years, however, Rastafarian images and reggae have become increasingly important in the promotion of Jamaica’s tourist industry. The Jamaican government and its supporters have marketed the Rastafarian movement and reggae music as part of Jamaica’s “cultural heritage.” As a result, the Rastafarian movement has declined as a political and social force in Jamaica. In sum, reggae and …


“No Problem, Mon”: Strategies Used To Promote Reggae Music As Jamaica’S Cultural Heritage, Stephen King, P. Renee Foster Jan 2001

“No Problem, Mon”: Strategies Used To Promote Reggae Music As Jamaica’S Cultural Heritage, Stephen King, P. Renee Foster

Faculty Research and Creative Activity

This paper examines efforts by the Jamaican government and its surrogates to control the Rastafarian movement and reggae music. Since the 1970s, the Jamaican establishment has employed an adjustment tactic, co-optation, to transform reggae music and Rastafari into a cultural attraction. In recent years, however, Rastafarian images and reggae have become increasingly important in the promotion of Jamaica’s tourist industry. The Jamaican government and its supporters have marketed the Rastafarian movement and reggae music as part of Jamaica’s “cultural heritage.” As a result, the Rastafarian movement has declined as a political and social force in Jamaica. In sum, reggae and …


The Co-Optation Of A ‘‘Revolution’’: Rastafari, Reggae, And The Rhetoric Of Social Control, Stephen A. King Jan 1999

The Co-Optation Of A ‘‘Revolution’’: Rastafari, Reggae, And The Rhetoric Of Social Control, Stephen A. King

Faculty Research and Creative Activity

No abstract provided.


The Co-Optation Of A ‘‘Revolution’’: Rastafari, Reggae, And The Rhetoric Of Social Control, Stephen King Jan 1999

The Co-Optation Of A ‘‘Revolution’’: Rastafari, Reggae, And The Rhetoric Of Social Control, Stephen King

Faculty Research and Creative Activity

No abstract provided.