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A Non-Profit As A Branded House: Douglas-Hart Nature Center And Foundation Branding Alignment, Skylar Fushi
A Non-Profit As A Branded House: Douglas-Hart Nature Center And Foundation Branding Alignment, Skylar Fushi
Masters Theses
Branding plays a significant role in representing an organization and can help further its mission (Kylander & Stone, 2012). The purpose of this creative thesis is to help the Douglas-Hart Foundation and its three nature locations: the Douglas-Hart Nature Center, Friendship Garden, and the Whiteside Garden assess its branding and establish fitting strategies for the branding of the organization moving forwards. The method used to accomplish this was a brand audit of several key communication channels and documents of the organization and a SWOT analysis of these aspects along with suggested strategies and examples showing how the organization might integrate …