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What You See Isn't Always What You Get: An Evaluation Of Color Differences Across Different Devices, Craitishia Lewis Dec 2013

What You See Isn't Always What You Get: An Evaluation Of Color Differences Across Different Devices, Craitishia Lewis

All Theses

The objective of this thesis was to examine color differences between different digital devices such as, phones, tablets, and monitors. New technology has always been the catalyst for growth and change within the printing industry. With gadgets like the iPhone and the iPad becoming increasingly more popular in the recent years, printers have yet another technological advancement to consider. Soft proofing strategies use color management technology that allows the client to view their proof on a monitor as a duplication of how the finished product will appear on a printed piece of paper. A possible problem can occur if clients …


Women In Engineering: Identity Communication In Social Media, Dongni Wang Aug 2013

Women In Engineering: Identity Communication In Social Media, Dongni Wang

All Theses

This thesis examines women engineers' experience in social media with a focus on identity communication. Framing as a case study, this study attempts to explore women engineers' online presence and how they utilize social media in their daily activities. Using the concept of intersectionality, this study addresses the differences of social media usage among women engineers in terms of the use of social media by professional organizations of women engineers and the use of individual women engineers. Thematic analysis was conducted to analyze the public available data from a Facebook page maintain by a well-known women engineers' professional organization. Online …


Schulz's Religion: Exploring Faith In The Mainstream Media Through The Peanuts Franchise, Stephen James Lind May 2013

Schulz's Religion: Exploring Faith In The Mainstream Media Through The Peanuts Franchise, Stephen James Lind

All Dissertations

This dissertation is an exploration of various theoretical and cultural issues surrounding depictions of religion and spirituality in mainstream entertainment media properties. Such portrayals cultivate particular cultural norms that dictate the conditions of public and private discourse on religion, and in this study, these issues are approached through a mixed-method study guided by the Peanuts franchise. The Peanuts franchise is a provocatively rich launching point for analysis of dominant media cultures, given its colossal success in the secular mainstream entertainment industry and its explicit references to and even affirmations of Christian theology. Throughout the study, the references to religion manifested …


Official And Viral Apologia: Participatory Culture And The Penn State Scandal, Brandon Boatwright May 2013

Official And Viral Apologia: Participatory Culture And The Penn State Scandal, Brandon Boatwright

All Theses

This thesis analyzes the relationship between organizational apologia and the participatory cultures constructed around new media. Using The Pennsylvania State University sex abuse scandal as a case study, the current research highlights the significant role online communities play in the image repair process of an organization accused of wrongdoing. The current study is an attempt to bridge the gap between organizational apologia and participatory culture by offering a multimethodological approach to an analysis of the Penn State crisis. Five specific events in the crisis are examined across three levels. First, a rhetorical criticism of the Penn State response to the …


Military Marital Relationships On Facebook: Associations Between Relational Maintenance Strategies, Relational Satisfaction, And Well-Being, Colleen Dungey May 2013

Military Marital Relationships On Facebook: Associations Between Relational Maintenance Strategies, Relational Satisfaction, And Well-Being, Colleen Dungey

All Theses

Despite the originality that long-distance relationships hold within the field of communication, military martial relationships (MMRs) are one type of long-distance relationship that remains to be thoroughly studied. The dedication that active duty members contribute to their country is often a hardship for martial relationships when faced with temporary separation. With advances in technology and the rise of social networking sites such as Facebook, individuals have the availability to communicate, regardless of distance. When faced with separation, individuals in MMRs encounter the difficulties of communicating to maintain their relationship. Facebook offers a unique medium to practice relational maintenance through the …


140 Characters To Skinny: Social Support Provided By Commercial Weight-Loss Programs Via Twitter, Sarah Arbogast May 2013

140 Characters To Skinny: Social Support Provided By Commercial Weight-Loss Programs Via Twitter, Sarah Arbogast

All Theses

The state of healthcare in the United States is changing. Amidst this change, there is a debate as to whether health is a public good or if health is a private matter. This change and debate challenges health professionals to rethink the way we go about planning health interventions to better address the many public health issues looming the general population today. The recent rise of obesity and at-risk weight in the United States is a major epidemic that has yet to be resolved. There are many approaches to addressing weight management and for many, public health campaigns have not …


Organizational Communication And The Meanings Of Social Media As Cultural Mediums: A Case Study Of Intramural Sport Participants' Interpretations Of Online Presence, Madeline Blair May 2013

Organizational Communication And The Meanings Of Social Media As Cultural Mediums: A Case Study Of Intramural Sport Participants' Interpretations Of Online Presence, Madeline Blair

All Theses

This thesis analyzes the relationship between organizational communication and social media presence in organizational culture. Using a university intramural sport program (UIM) as a case study, this study addresses the role of organizational members' interpretations of the introduction of social media into organizational processes and culture. This study an attempt to reveal a disconnect between organizational communication techniques and social media as cultural mediums by offering an interpretive approach to analysis of the UIM culture using Craig and Tracy's (1995) grounded practical theory. Ten interviews with UIM student employees and sport players were conducted and data were analyzed qualitatively. Findings …


Using Dialogic Principles On Facebook: How The Accommodation Sector Is Communicating With Its' Consumers, Elizabeth Muckensturm May 2013

Using Dialogic Principles On Facebook: How The Accommodation Sector Is Communicating With Its' Consumers, Elizabeth Muckensturm

All Theses

This thesis examines the extent to which the accommodation sector uses social media, specifically Facebook, to communicate dialogically with its consumers. Using Kent and Taylor's (1998) five principles of dialogic communication, a content analysis of 34 different hotels' Facebook pages were reviewed. Twenty-four posts and comments on each organizations' Facebook page were examined over a 12 month span to determine if dialogic communication was occurring between the organization and its consumers.
The study asked two questions. How is the accommodation sector of the hospitality industry employing the principles of dialogic communication through their Facebook posts? Is there is a relationship …