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A Comparative Study Of Editorials In Chinese And English, Meiyen Huang
A Comparative Study Of Editorials In Chinese And English, Meiyen Huang
Theses Digitization Project
The study reveals national cultures may influence the use of politeness strategies and organizational patterns in editorials written in the two languages, English and Chinese. Due to a newspaper's political orientation and its regional and national background, the rhetorical form of linguistic features in editorials might vary among cultures.
Bias In The Network Nightly News Coverage Of The 2004 Presidential Election, Stephen Arthur Shelton
Bias In The Network Nightly News Coverage Of The 2004 Presidential Election, Stephen Arthur Shelton
Theses Digitization Project
Examines the issue of media bias in favor of the Democratic Party during the 2004 Presidential Election. To examine the most far reaching form of media in the United States, this study consisted of the three major television networks (ABC, CBS, NBC) and their weekday nightly newscasts during the entire month of October 2004. Emerging themes and strategies were compared to a study conducted at Sonoma State University of the year's most underreported yet newsworthy events. Results of the study indicate that no evidence exists to support the notion of media bias in favor of the Democratic Party in the …
Golfer Celebrity Endorsements On Consumers' Attitude Toward The Advertisement And The Brand, Onvadee Tunsarawiput
Golfer Celebrity Endorsements On Consumers' Attitude Toward The Advertisement And The Brand, Onvadee Tunsarawiput
Theses Digitization Project
Many companies choose to use celebrities as endorsers for their advertising campaigns. The two most common types are athletes and entertainers. The purpose of this thesis is to gain a better understanding of how celebrities, especially professional golfers, are used as endorsers in advertising.
Chuck Palahniuk And Jean Baudrillard: The Terminal State Of Human Subjectivity, Elisabet 'Osk Takehana
Chuck Palahniuk And Jean Baudrillard: The Terminal State Of Human Subjectivity, Elisabet 'Osk Takehana
Theses Digitization Project
Examines Chuck Palahniuk's novel Invisible monsters using the theories of Jean Baudrillard as a lens through which to better understand Palahniuk's commentary on the effects mass media have on human subjectivity in the terminal state.
Consumer Concerns Towards Privacy: An Empirical Study, Maria Nicolaou
Consumer Concerns Towards Privacy: An Empirical Study, Maria Nicolaou
Theses Digitization Project
The purpose of the study was to determine consumer attitudes toward privacy and the influence of demographic factors on these attitudes. The study also sought to determine the willingness of participants to disclose selected individual information items and determine the awareness and acceptance level of technological innovations such as radio frequency identifiers (RFID) as they relate to privacy. A quantitative instrument was developed and a convenience sample of university students (N=203) was tested. Results showed that educational background played a role in the way participants perceived the applications of RFID.
Rendering Whiteness Visible In The Filipino Culture Through Skin-Whitening Cosmetic Advertisements, Beverly Romero Natividad
Rendering Whiteness Visible In The Filipino Culture Through Skin-Whitening Cosmetic Advertisements, Beverly Romero Natividad
Theses Digitization Project
This study seeks to confront the current Filipino cultural identity by investigating whiteness within the mass media context there.
Black And White And Read All Over: An Analysis Of Narratives In The O.J. Simpson Murder Trial, Martin Larry Lastrapes
Black And White And Read All Over: An Analysis Of Narratives In The O.J. Simpson Murder Trial, Martin Larry Lastrapes
Theses Digitization Project
The thesis examines the O.J. Simpson murder trial and analyzes the racial narratives that affected its outcome and the way it is perceived by the American public. By examining four books about the trial written by lawyers who served on the case, the analysis focuses on how race functions within each of the reconstructed narratives, as well as within the framework of the U.S. criminal justice system. The author argues that racial narratives affect how and why people can see the same event differently, a prime example of which is the O.J. Simpson murder trial. Representations of Mark Fuhrman, his …