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Communication

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Brigham Young University

Theses/Dissertations

2008

Content analysis

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Film Families: The Portrayal Of The Family In Teen Films From 1980 To 2007, Caroline Clayton Clark Dec 2008

Film Families: The Portrayal Of The Family In Teen Films From 1980 To 2007, Caroline Clayton Clark

Theses and Dissertations

American adolescents watch an average of 3.5 hours of television and movies everyday; many attend more than one movie a month. Adolescents as a group watch more movies than any other group of the population, yet little research has been done on what is shown in teen movies. Adolescence is a time when values, beliefs, and opinions are formed and the media has been found to be a place that adolescents find information that can influence the construction of these identities. While there has been a vast amount of research looking at the family as portrayed on television shows, there …


Deception In Super Bowl Advertisements: An Analysis Of Deceptive Story Lines, Christopher R. Near May 2008

Deception In Super Bowl Advertisements: An Analysis Of Deceptive Story Lines, Christopher R. Near

Theses and Dissertations

Many ethical studies have focused on advertising; however, they have yet to focus specifically on Super Bowl advertisements. This thesis examines the ethical issue of portraying deceptive acts within the storylines of Super Bowl advertisements from 1988-2008. Results indicate that 196 of the 2,172 advertisements studied, contain deceptive storylines. Most often the advertisements depicted white males, ages 30-64, using deception. Also, deception was usually done out of self interest at the expense of others. The deception often led to negative social, material, and emotional consequences for the person being deceived, with mostly positive outcomes being shown for the person doing …